Social Media & Web Content Manager

The Storytelling Company • Berlin, Berlin

6d • Hybrid

About The Position

The Social Media & Web Content Manager owns The Storytelling Company’s digital presence across Instagram, LinkedIn, and its website. Working closely with the Marketing Director, this person manages day-to-day content and paid media while shaping and growing the longer-term digital strategy. The role calls for an ownership mindset: proactively finding stories with project teams, keeping the editorial calendar well ahead, challenging existing strategy, and bringing forward solutions informed by industry and cultural developments.

The position combines social strategy and channel growth, content creation, audience-focused B2B communication, brand stewardship, thought leadership, website maintenance, paid campaign management, and analytics. The manager develops recurring formats, builds leaders’ and experts’ personal brands on LinkedIn, extends editorial stories across channels, and tracks campaign performance through UTMs, pixels, conversion tracking, and monthly KPI reporting. As the marketing team and its processes are new, the person will also help define structures and formats.

The company offers a hybrid work arrangement and expects regular time in the office with the team. The Storytelling Company is a creative organization of more than 180 people across Amsterdam, Zwaag, Berlin, Munich, and Charlotte, bringing strategy, design, and technology together to create experiences for global clients.

Requirements

• Several years of experience in social media, digital content, or editorial work.
• A demonstrated track record of growing channels, supported by results or metrics.
• Native or near-native English.
• Experience in B2B communication and an understanding of audiences beyond B2B.
• Strong copywriting skills and a sharp eye for aesthetics and brand.
• Confidence using Canva and CapCut, and judgment about when to bring in additional support.
• Hands-on paid media experience using Meta Ads Manager and LinkedIn Campaign Manager, including setup, targeting, optimization, and reporting.
• Experience with a content management system, basic SEO, and tracking setups.
• Experience with content formats, thought leadership, and personal branding.
• A structured working style and ability to plan ahead.
• Curiosity about immersive experiences and the direction of the industry.
• Willingness to spend regular time in the office with the team.

Nice To Haves

• Experience with brand, live, or immersive experiences.
• Good knowledge of the company’s industry.
• Familiarity with platforms beyond Instagram and LinkedIn.

Responsibilities

• Shape and run the social strategy for Instagram and LinkedIn, with a B2B-first focus.
• Maintain an editorial calendar with adequate lead time and find stories across the company’s locations.
• Create content, including Canva carousels and CapCut video edits.
• Identify promising new channels and develop launch plans.
• Own channel growth and set clear targets for followers, reach, and engagement.
• Understand the growth drivers for each channel and use them to determine next steps each month.
• Understand audiences and target groups across channels, with a focus on brands, partners, and decision-makers, while also engaging fans, creatives, industry peers, and prospective colleagues.
• Shape content, formats, and campaigns to meet the needs of different audiences.
• Develop recurring formats and series and maintain consistency across channels.
• Maintain The Storytelling Company’s visual identity across digital screens.
• Build thought leadership and personal brands for company leaders and experts on LinkedIn.
• Keep project, people, and service information on the website current.
• Coordinate with Editorial on upcoming topics in The Narrative and mailings, and extend stories across company channels and the people featured in them.
• Monitor competitors, trends, culture, and technology, and identify opportunities for the company to participate.
• Plan, run, and optimize paid campaigns on LinkedIn and Instagram, including targeting, budgets, and creative.
• Use audience insights to inform campaigns and assess campaign returns.
• Set up UTMs, pixels, and conversion tracking across web and social.
• Understand audiences and their sources, and report KPIs monthly with clear recommendations.
• Help define structures and formats for the new marketing team.

Benefits

• Competitive salary with an annual performance-based bonus.
• Regional perks and a travel or public transport allowance.
• Vacation days plus one extra company holiday.
• Hybrid work arrangement.
• Opportunity to work in a creative, supportive team with room to take ownership and share ideas.
• Collaboration across disciplines, teams, and countries.
• Spontaneous get-togethers and a yearly summer trip.
• Inclusive workplace welcoming people regardless of background, experience, or identity.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed