Freelance Social Media Strategist - Pharma

Elevate Healthcare Marketing

About The Position

Elevate Healthcare Marketing is looking for a freelance Social Media Strategist with direct, hands-on experience on regulated prescription pharmaceutical brands. You'll work alongside our strategy, analytics, account, and creative teams to build and evolve social programs for Rx brands across patient and HCP audiences — from channel strategy through MLR-ready execution. This is a hands-on execution role, not a purely advisory one.

Requirements

5+ years in social media strategy, including 2–3+ years on prescription pharmaceutical, biologic, or regulated healthcare brands (agency or in-house).
Hands-on experience launching or managing Rx brand social properties on Meta, LinkedIn, Instagram, YouTube, or similar.
Working fluency in FDA/OPDP promotional rules, fair balance, MLR review, AE/PQC escalation, and patient/HCP audience separation — you're doing this already, not learning it on the job.
Comfort working across account, strategy, creative, media, analytics, regulatory, legal, medical, and client stakeholders.
Strong writing, documentation, and client-facing presentation skills.

Nice To Haves

Existing support or escalation relationships with Meta, LinkedIn, or other platform teams.
Built social playbooks, launch checklists, or MLR-ready content systems before.
Supported both patient and HCP communities with platform-specific nuance.
Used AI tools for social listening, tagging, analytics summaries, or workflow automation.

Responsibilities

Develop social strategies for patient and HCP audiences that align to brand, business, and engagement KPIs.
Assess a brand's competitive social landscape and turn it into channel strategy, content pillars, and measurement recommendations.
Advise on page setup, verification, and launch sequencing for Rx brands, and help us navigate unclear or inconsistent platform policies for pharma use cases.
Build MLR-ready content workflows: templates, review checkpoints, fair-balance and ISI conventions, AE/product-quality-complaint escalation, and comment moderation.
Define a measurement framework that connects native social analytics with GA4 — UTM governance, taxonomy, dashboards, KPI reporting.
Support an org-level social playbook covering governance, workflows, escalation, and archiving.
Recommend practical AI-assisted workflows for social listening, content tagging, and reporting — within regulatory, privacy, and confidentiality constraints.