Freelance Integrated Media Strategist

Two Circles • New York, NY

1d

About The Position

Two Circles is a Sports & Entertainment Marketing business focused on growing audiences and revenues by understanding fans. They work with clients to help them understand and influence fan behavior regarding spending, event attendance, channel response, and content consumption. Their platforms and services are used by over 900 clients globally, including major sports leagues and brands. The company has nearly 1000 employees across 14 offices, serving sports and entertainment businesses worldwide.

This freelance role will collaborate with Two Circles' central strategy and paid media teams. The freelancer will contribute local market insight, expertise, and connections to enhance the full-funnel marketing approach, challenge existing strategies, and identify opportunities to increase awareness, consideration, and ticket sales. This is a short-term position from October to the end of November, requiring approximately 12 hours per week.

Requirements

• Strong background in integrated marketing, media strategy or event marketing, ideally within sport, entertainment or live events.
• Excellent knowledge of the local market, including media landscape, consumer behavior, and cultural trends.
• Experience developing full-funnel paid marketing campaigns across both digital and traditional channels.
• Established relationships across relevant local media, marketing and partnership networks.

Nice To Haves

• Traditional / Direct Media: Linear TV, BVOD, Cinema, Radio, Print, OOH/DOOH, Direct Digital Display/Video.
• Digital Platforms: Meta, Google (Search, Display, YouTube), TikTok, Snapchat, Spotify and other Digital Audio.
• Programmatic: Display, Online Video, Connected TV, Digital Audio, BVOD, Programmatic DOOH.
• Bonus: Paid Partnerships: Publishers, Content/Editorial Partners, Social Creators/Influencers (through TikTok and Meta creator marketplaces, with an anticipated focus on micro-creators), Podcast Sponsorships/Partnerships.

Responsibilities

• Bring a strong understanding of the media landscape, audience behaviors, cultural nuances, competitive environment and local sporting and entertainment calendar.
• Work collaboratively with the central Two Circles team to shape and challenge the event marketing strategy, including audience targeting, channel selection, media mix and campaign phasing.
• Provide recommendations on messaging, creative approaches and activation ideas that will resonate with local audiences.
• Leverage existing relationships and networks to facilitate introductions and explore relevant opportunities where appropriate.
• Participate in key planning discussions and workshops, helping to present and articulate local market recommendations to SailGP stakeholders.

What This Job Offers

• Job Type: Part-time
• Career Level: Mid Level
• Education Level: No Education Listed