Freelance Integrated Media Strategist

Two Circles • San Francisco, CA

17h

About The Position

Two Circles is a sports and entertainment marketing business that helps clients grow audiences and revenues by understanding fans and influencing their behavior. The company works with more than 900 clients globally and has almost 1,000 employees across 14 offices.

The Freelance Integrated Media Strategist will work alongside Two Circles’ central strategy and paid media teams, bringing local market insight, expertise and connections to strengthen a full-funnel marketing approach. The role will help challenge existing thinking and identify opportunities to drive awareness, consideration and ticket sales. This is a short-term engagement from October through the end of November, at 30% time (approximately 12 hours per week).

Requirements

• Strong background in integrated marketing, media strategy, or event marketing, ideally in sport, entertainment, or live events.
• Excellent knowledge of the local market, including its media landscape, consumer behavior, and cultural trends.
• Experience developing full-funnel paid marketing campaigns across digital and traditional channels.
• Established relationships across relevant local media, marketing, and partnership networks.

Nice To Haves

• Experience with paid partnerships involving publishers, content or editorial partners, social creators or influencers, and podcast sponsorships or partnerships; anticipated focus on micro-creators.

Responsibilities

• Provide insight into the local media landscape, audience behavior, cultural nuances, competitive environment, and local sporting and entertainment calendar.
• Collaborate with the central Two Circles team to shape and challenge event marketing strategy, including audience targeting, channel selection, media mix, and campaign phasing.
• Advise on traditional and direct media, including linear TV, BVOD, cinema, radio, print, OOH/DOOH, and direct digital display and video.
• Advise on digital platforms including Meta, Google Search, Display and YouTube, TikTok, Snapchat, Spotify, and other digital audio platforms.
• Advise on programmatic channels including display, online video, connected TV, digital audio, BVOD, and programmatic DOOH.
• Leverage existing local relationships and networks to make introductions and explore relevant opportunities where appropriate.
• Recommend messaging, creative approaches, and activation ideas that will resonate with local audiences.
• Participate in key planning discussions and workshops, and present and articulate local market recommendations to SailGP stakeholders.

What This Job Offers

• Job Type: Part-time
• Education Level: No Education Listed