Social Media Specialist, UNLV Enrollment Management, Campus Relations and Visitor Experience [R0153136]

Nevada System of Higher Education•Las Vegas, NV

83d

About The Position

The Social Media Specialist is a dynamic, strategic, and creative professional responsible for developing, executing, and optimizing a comprehensive social media and marketing strategy that strengthens the Campus Relations & Visitor Experience department’s engagement with prospective and current undergraduate and graduate students, families, alumni, faculty, and the broader community. This role will lead the department’s digital presence by managing and expanding its reach across multiple social media platforms, ensuring brand consistency, and leveraging data-driven insights to enhance engagement and visibility. This includes oversight and content management for Undergraduate and Graduate Admissions, UNLV Online, Registrar, and affiliated initiatives such as the Institute for Financial Literacy and Wellness and the Sands Institute for Chinese Language and Culture, ensuring alignment in messaging, branding, and audience engagement across all platforms. The Social Media Specialist will also collaborate closely with partners across Enrollment Management and campus-wide departments to develop content, align messaging, and coordinate social media efforts that support shared goals and initiatives. The specialist will oversee and mentor a student team, fostering a collaborative and innovative environment that supports content creation and audience interaction. Additionally, this position will produce high-quality, compelling video content that captures the vibrancy of campus life, promotes key events and initiatives, and effectively communicates the university’s values and mission. The Social Media Specialist will also develop and manage paid social media campaigns, strategically leveraging advertising tools on platforms like Instagram, Facebook, TikTok, LinkedIn, and YouTube to amplify reach, drive engagement, and support enrollment and event attendance goals. This includes budgeting, audience targeting, and performance tracking to maximize return on investment. The ideal candidate is a proactive storyteller with a strong grasp of social media trends, digital marketing strategies, paid promotions, and analytics tools, capable of driving impactful campaigns that elevate the university’s presence and engagement across diverse audiences. May require occasional evening and weekend work to cover events. May require travel to off-campus events. All positions in Academic Affairs contribute to our core mission: to increase enrollment and promote equitable student success. By addressing systemic obstacles and implementing strategic services, programs, and support, this position will play a part in enhancing student enrollment, retention, successful progression, timely completion, and equitable outcomes, in order to meaningfully contribute to the institution's commitment to expand access, grow enrollment, and promote career-ready student success that leads to timely graduation. As with all Academic Affairs positions, it is expected that this role will be filled by a person who subscribes to and exemplifies the university's core values in all interactions; demonstrates professionalism and collegiality; is collaborative and a team player; is ethical, transparent, and abides by all university, NSHE, and State laws, policies, and procedures as appropriate to the position; and embraces inclusion to promote belongingness for students, faculty, staff, community partners, and campus guests. With administrative faculty positions, some evening and weekend work may be necessary and there may be occasional travel.

Requirements

Bachelor’s Degree from an accredited college or university as recognized by the United States Department of Education and/or the Council on Higher Education Accreditation (CHEA).
1 - 3 years of Related Professional Experience.
Credentials must be obtained prior to the employment start date.
Support diversity, equity, and inclusiveness.
Contribute to a respectful, positive work environment.
Use Campus Values to guide decisions and actions.
Demonstrate Rebel spirit.

Nice To Haves

Strong grasp of social media trends.
Strong grasp of digital marketing strategies.
Strong grasp of paid promotions.
Strong grasp of analytics tools.
Proactive storyteller.

Responsibilities

Developing, executing, and optimizing a comprehensive social media and marketing strategy.
Managing and expanding the department’s reach across multiple social media platforms.
Ensuring brand consistency across all platforms.
Leveraging data-driven insights to enhance engagement and visibility.
Overseeing and content management for Undergraduate and Graduate Admissions, UNLV Online, Registrar, and affiliated initiatives.
Collaborating with partners across Enrollment Management and campus-wide departments to develop content, align messaging, and coordinate social media efforts.
Overseeing and mentoring a student team, fostering a collaborative and innovative environment.
Producing high-quality, compelling video content.
Developing and managing paid social media campaigns, including budgeting, audience targeting, and performance tracking.
Supporting the core mission to increase enrollment and promote equitable student success.
Exemplifying the university's core values in all interactions.
Demonstrating professionalism and collegiality.
Being collaborative and a team player.
Being ethical, transparent, and abiding by all university, NSHE, and State laws, policies, and procedures.
Embracing inclusion to promote belongingness for students, faculty, staff, community partners, and campus guests.