Social Media Specialist

Planet • San Francisco, CA

25d • Hybrid

About The Position

Planet is seeking a Social Media Specialist to join its Communications team. This strategic, digital-native storyteller will evolve and amplify Planet’s brand voice across social channels, translating complex technical and business topics into engaging digital content for customers, investors, space enthusiasts, and the public. The role owns day-to-day social execution while identifying opportunities for Planet to stand out and lead conversations online.

The Specialist will work closely with the Executive Communications Manager and collaborate with Creative, Marketing, Government Affairs, Commercial, Product, and other teams. The position is full-time and hybrid, requiring work from Planet’s San Francisco office three days per week. The role requires access to export-controlled information, so employment is contingent on the candidate being able to access applicable information without additional export licensing.

Requirements

• 4–6 years of demonstrated experience managing daily social operations, executing digital campaigns, and growing communities for a technology company.
• Proactive, self-starting approach, with initiative to bring ideas, copy drafts, and execution plans to reviews.
• Curiosity and strong social-listening instincts, including the ability to learn technical or specialized subjects and turn them into stories.
• Exceptional copywriting skills and the ability to adapt tone across platforms, including professional B2B content on LinkedIn and conversational commentary on X.
• Visual storytelling skills and the ability to create or adapt social assets using tools such as Figma Buzz, Adobe Creative Suite, Capsule, or similar platforms.
• High fluency with social trends, platform shifts, and internet culture, with an understanding of what makes digital content engaging.
• Organizational and project-management skills, including the ability to manage priorities, maintain a content calendar, and attend to details in a changing environment.
• Hands-on experience with enterprise social management and analytics platforms such as Hootsuite or Sprout Social.
• Bachelor’s degree in Communications, Marketing, or a related field.
• Ability to access applicable export-controlled information without requiring additional export licensing.

Nice To Haves

• Experience with short-form video editing.
• Experience partnering with external creative agencies, video vendors, or freelance talent to produce high-performing social assets.

Responsibilities

• Evolve Planet’s multi-channel social media strategy across LinkedIn, X, Instagram, YouTube, Facebook, and Reddit to build awareness, engagement, and audience connection.
• Develop social-first content and storytelling about Planet’s technology, people, customers, and mission; experiment with formats, platforms, and approaches based on audience insights and performance data.
• Manage day-to-day channel operations, including content planning, drafting, gathering assets, scheduling, publishing, community engagement, and performance reporting.
• Partner with the Executive Communications Manager to align social strategy with communications goals, content strategy, copywriting, integrated campaigns, media amplification, and evergreen initiatives.
• Collaborate with in-house and agency Creative teams to produce social-first visuals and multimedia assets.
• Support Planet’s executive social presence by turning leadership perspectives, business priorities, and industry insights into authentic, platform-native content.
• Collaborate with Marketing, Government Affairs, Commercial, Product, and other teams to develop cohesive social storytelling and campaigns.
• Build relationships with Planet’s online community through proactive engagement, social listening, and thoughtful real-time responses.
• Monitor news, industry conversations, and cultural moments to identify opportunities for Planet to join relevant conversations and provide reactive support when issues arise.
• Track social KPIs, analyze performance metrics, and provide actionable insights to leadership to optimize channel performance.

Benefits

• Comprehensive medical, dental, and vision plans.
• Health Savings Account (HSA) with a company contribution.
• Paid time off in addition to holidays and company-wide days off.
• 16 weeks of paid parental leave.
• Wellness Program and Employee Assistance Program (EAP).
• Home office reimbursement.
• Monthly phone and internet reimbursement.
• Tuition reimbursement and access to LinkedIn Learning.
• Equity.
• Commuter benefits for employees local to an office.
• Paid time off for volunteering.
• The role might be eligible for discretionary short-term and long-term incentives (bonus and equity).

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level