Social Media Specialist

Dutch Bros Coffee • Phoenix, AZ

20d • Hybrid

About The Position

The Social Media Specialist is responsible for the day-to-day execution of Dutch Bros Coffee’s digital brand presence. The role creates and edits social content, tracks cultural trends and competitor performance, coordinates creative briefs and work requests, and keeps social calendars and assets organized and aligned with business goals. It contributes to campaigns that shape the brand’s social identity and connect with its target audience.

The position also leads cross-platform community engagement, supports social customer-care and crisis-response efforts, manages giveaways and reporting, and turns social data and customer sentiment into actionable recommendations. It is based in Phoenix, Arizona, and requires working in the office Monday through Thursday. Fridays are optionally remote, although in-office attendance may be required for sample receipt or in-person reviews as project timelines require.

Requirements

• More than 4 years of experience in brand marketing, social media, or a similar role.
• Excellent written, verbal, and project management skills.
• Creative thinking and ability to turn ideas into actionable plans.
• Ability to collaborate with a team and manage multiple projects, deadlines, and deliverables simultaneously.
• High attention to detail and proactive approach to executing social campaigns.
• Detail orientation.
• Social media management skills.
• Creative brief creation and timeline management skills.
• Business curiosity and proactivity.
• Communication and collaboration skills.
• Adaptability.
• Proven experience working with Gen Z-relevant brands or content.
• Experience using social listening tools and generating and interpreting reports.
• Ability to work in an office environment and communicate effectively to perform job duties.
• Good or corrected vision and hearing to perform essential job duties.
• Ability to read and write in English to process paperwork and follow up on necessary actions.
• Ability to occasionally move or lift office items.
• Ability to constantly operate a computer and other office productivity machinery and equipment.

Nice To Haves

• Bachelor’s degree in Marketing or Business Administration is preferred.

Responsibilities

• Lead end-to-end social media content creation across Dutch Bros channels.
• Capture and edit video content for Dutch Bros social channels on a day-to-day basis.
• Identify time-sensitive trends and coordinate with cross-functional teams to bring them to life.
• Own the Wrike creative brief process for social media campaigns.
• Support local social content strategy with pre-approved content and lead the approval process for franchisee content.
• Organize content and assets in the shared Teams drive.
• Schedule content in Sprout Social and publish natively when necessary.
• Attend creative photoshoots and provide input on the social strategy and vision for campaigns.
• Create shot lists for social and campaign photoshoots.
• Manage social giveaways end to end, partnering with legal, creative, outreach, and distribution teams.
• Maintain content calendars, capture updates, input approved content, and consolidate calendars into a leadership view as needed.
• Lead weekly, monthly, and ad-hoc social media reporting with the Insights/Analytics team.
• Serve as the subject matter expert for Sprout Social.
• Measure campaign performance against KPIs and share insights with the Brand Activations team to guide future strategy.
• Develop and maintain historical performance views to inform long-term content direction and strategy.
• Translate social data into recommendations to increase engagement and brand reach.
• Consolidate social customer sentiment into monthly reports to inform merch, sticker, and eCommerce planning.
• Conduct competitive and market analysis to monitor relevant trends and competitor strategies.
• Lead daily cross-platform customer engagement and community management.
• Assist with response plans for negative reviews, poor customer experiences, and crisis communications across social channels.
• Handle high-level social media issues requiring sensitive responses and escalate critical concerns to leadership as needed.
• Oversee customer interactions during regular business hours and provide on-call coverage as needed.
• Identify and execute surprise-and-delight opportunities for online fans.
• Perform other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level