Social Media Specialist - GA

Change Church Inc•Stone Mountain, GA

20d•$57,000 - $67,000

About The Position

The Social Media Specialist develops, executes, and optimizes social media content across multiple platforms and brands in support of senior leadership. The role turns sermons, teachings, leadership insights, ministry initiatives, events, and other approved material into compelling digital content that strengthens brand visibility, audience reach, engagement, and connection. The specialist supports an established portfolio—including Pastor Dharius Daniels, Daniels Den, Real Life Seminary, and the Third Way Pastors & Ministers Collective—while adapting content to each brand’s audience, messaging priorities, tone, and visual identity. The position manages content calendars, creates and publishes platform-specific content, edits short-form video, monitors community engagement, evaluates performance, and recommends improvements. It works collaboratively with leadership, creative teams, production personnel, and other stakeholders, while independently managing competing priorities and time-sensitive opportunities in a fast-paced, high-visibility environment. The role also supports weekend worship experiences, conferences, special events, and other organizational initiatives as assigned. The position requires alignment with Change Church’s vision, values, beliefs, and statement of faith. Employees are expected to participate actively in ministry, conduct themselves in accordance with the Bible, pray for church leadership and membership, lead in generosity, and champion the church’s vision. The target annual pay range is $57,000–$67,000, based on relevant experience, qualifications, skills, and work location. Change Church offers a benefits package that includes medical, dental, and vision insurance, FSA and HSA options, a 401(k) retirement plan, PTO, and paid holidays.

Requirements

Minimum of 3 years of professional experience in social media management, digital content creation, digital marketing, or a related field.
Demonstrated experience managing multiple social media accounts, brands, or digital audiences simultaneously.
Proven ability to develop, execute, and optimize social media content strategies that drive measurable audience growth and engagement.
A strong portfolio demonstrating creative storytelling, short-form video production, social media content development, and measurable results.
Advanced working knowledge of Instagram, Facebook, TikTok, YouTube, Threads, and X.
Proficiency in short-form video editing, including Reels, YouTube Shorts, TikToks, and other platform-specific content.
Experience with content creation and editing applications such as Adobe Premiere Pro, CapCut, Canva, Adobe Creative Cloud, or comparable tools.
Ability to interpret social media analytics and key performance indicators and translate insights into actionable content improvements.
Strong understanding of social media algorithms, content discoverability, platform-specific optimization, audience engagement, and emerging digital trends.
Excellent writing, copywriting, proofreading, and editing skills, including the ability to adapt messaging to distinct audiences and brand voices.
Proficiency with digital project management and collaboration tools used to coordinate content calendars, creative assets, deadlines, and approvals.
Ability to independently manage multiple content priorities, publishing schedules, and creative deliverables in a fast-paced environment.
Strong creative judgment and ability to recognize compelling content opportunities without continuous direction.
Ability to receive creative feedback, implement revisions, and execute approved direction professionally and attentively.
Excellent organizational, communication, time management, and problem-solving skills.
Demonstrated discretion and sound judgment in handling confidential information, sensitive communication, and content associated with senior leadership.
Ability to collaborate effectively with creative teams, production personnel, leadership, and external partners.
Flexibility to support occasional evenings, weekends, worship experiences, conferences, and special events as organizational needs require.
Alignment with Change Church’s mission, vision, values, and spiritual expectations.
An equivalent combination of relevant professional experience, demonstrated technical proficiency, and a strong portfolio may be considered in lieu of formal education.

Nice To Haves

Bachelor’s degree in Marketing, Communications, Digital Media, Journalism, Public Relations, or a related field preferred.
Experience supporting executive brands, public figures, ministry organizations, thought leaders, or other high-visibility brands preferred.
Familiarity with social media scheduling and management platforms such as Meta Business Suite, Later, Hootsuite, Sprout Social, or similar applications.

Responsibilities

Support the development and execution of social media strategies that strengthen digital presence, engagement, and brand growth.
Manage the day-to-day social media presence of assigned brands, including Pastor Dharius Daniels, Daniels Den, Real Life Seminary, and the Third Way Pastors & Ministers Collective.
Maintain each brand’s messaging, tone, visual identity, and standards across its social media accounts.
Develop original, platform-appropriate content and identify compelling moments in sermons, teachings, conversations, coaching sessions, conferences, events, and other approved material.
Repurpose long-form and recorded content into short-form videos and other digital assets; edit video for pacing, storytelling, clarity, visual appeal, and audience retention.
Write captions, headlines, hooks, descriptions, and other content, and create or coordinate basic graphics and visual assets as needed.
Develop, maintain, and execute content calendars; coordinate publishing schedules and manage content preparation, approval, scheduling, publishing, and monitoring.
Track assignments, deadlines, approvals, production requirements, and deliverables; coordinate with stakeholders to obtain needed footage, graphics, photographs, messaging, and other resources.
Verify publishing details, including captions, graphics, links, tags, and dates; maintain organized content files, creative assets, and publishing records.
Manage assigned platforms, including Instagram, Facebook, Threads, YouTube, TikTok, and X; apply platform-specific practices and optimize content for discoverability.
Keep profile information current, maintain appropriate account and asset security, and promptly communicate technical issues, publishing errors, or account concerns to leadership.
Monitor comments, direct messages, mentions, and other audience interactions; engage appropriately, support community interaction, and help maintain a positive and welcoming digital environment.
Escalate sensitive interactions, public conversations, and matters requiring leadership attention through established channels; monitor audience sentiment and recurring questions.
Track and evaluate social media performance, including reach, impressions, engagement, follower growth, video views, and audience retention; prepare performance summaries and recommendations.
Analyze high-performing content, trends, formats, schedules, and messaging approaches to recommend improvements based on available analytics and audience insights.
Collaborate with leadership, creative personnel, production teams, designers, internal teams, and approved external contractors to coordinate digital content and deliverables.
Provide professional social media and digital content support to senior leadership; protect confidential information and follow content review, approval, and publishing protocols.
Communicate potential reputational concerns, sensitive interactions, and messaging inconsistencies promptly to appropriate leadership.
Support weekend worship experiences, conferences, special events, and organizational initiatives as assigned, including functional, logistical, technical, guest-experience, or event support.
Serve in excellence by arriving prepared for scheduled meetings, fostering exemplary relationships, representing Change Church professionally, and supporting organizational needs beyond assigned workflows when appropriate.
Contribute to a healthy, honor-driven, growth-oriented, and spiritually strong organizational culture.
Perform other related duties as assigned.