Social Media Specialist

Rosendin•Sterling, VA

About The Position

The Social Media Specialist helps shape Rosendin’s digital presence by sharing stories about its people, projects, culture, and purpose. The role supports the company’s brand and employer brand, talent attraction, recruitment efforts, and employee engagement through social media content and campaigns. It partners with Marketing, Communications, Talent Acquisition, and teams across the business to develop and publish content across LinkedIn, Instagram, Facebook, and YouTube. The position develops written and short-form video content, manages the social media content calendar, monitors channels and audience engagement, and tracks performance to improve content and campaign effectiveness. Work is primarily performed in an indoor office environment using typical office equipment. Occasional travel to project sites, events, or regional offices may be needed. This is a safety-sensitive position.

Requirements

Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, Human Resources, or a related field, or equivalent experience.
2–4 years of professional experience in social media, digital marketing, employer branding, recruitment marketing, or a related field.
Strong understanding of major social media platforms and social media management and scheduling tools, such as Hootsuite or Sprout Social.
Ability to write clear, engaging, brand-consistent content for different audiences and social media platforms.
Understanding of employer branding, recruitment marketing, or talent attraction strategies and how social media can support recruiting goals.
Ability to develop engaging social content highlighting employees, workplace culture, career opportunities, and the employee experience.
Working knowledge of social media analytics and ability to use performance data to improve content and engagement.
Experience developing and coordinating short-form video and other social-first content.
Strong organizational skills and ability to manage multiple campaigns, priorities, and deadlines in a fast-paced environment.
Strong communication and relationship-building skills, including the ability to gather stories and content from employees and teams across the organization.
Experience creating social media content, including written content and short-form video.
Experience partnering with cross-functional teams such as Talent Acquisition, Marketing, Communications, or HR to develop and align content.

Nice To Haves

Experience supporting employer brand, talent attraction, recruitment marketing, or employee storytelling.
Familiarity with the electrical construction, construction, engineering, or skilled trades industries.

Responsibilities

Create and publish engaging social media content across LinkedIn, Instagram, Facebook, and YouTube.
Support social media strategies that strengthen the company brand, employer brand, recruitment efforts, and employee engagement.
Manage and maintain the social media content calendar, aligning content with campaigns, recruiting priorities, events, and business milestones.
Partner with Talent Acquisition, Marketing, Communications, and other teams to identify and develop employee, career, project, and culture stories.
Develop written and short-form video content about the employee experience, career opportunities, culture, employee ownership, and company impact.
Monitor social media channels, engage with audiences, and stay current on relevant social media, employer branding, recruitment marketing, and construction industry trends.
Track social media performance and use insights to improve content, audience engagement, and campaign effectiveness.
Support social media and recruitment marketing campaigns to increase brand awareness, attract talent, and strengthen the company’s presence in key talent markets.