Social Media Specialist

Johnson Outdoors•Racine, WI

68d•Onsite

About The Position

Johnson Outdoors is seeking a Social Media Specialist to join their Digital Center of Excellence (COE) and support the SCUBAPRO brand within the Diving Business Unit. This role is responsible for building brand preference and driving revenue by planning, creating, and publishing content on social media platforms, managing community engagement, and maintaining a strong, positive brand presence. The position is based in Racine, Wisconsin, at the company's headquarters on the shore of Lake Michigan.

Requirements

Bachelor’s degree in marketing, business or equivalent.
Minimum of 2 years of social media experience using multiple social media platforms (Facebook, YouTube, and Instagram) and creating/publishing social media content to increase community engagement.
Experience using social/digital media publishing platforms within a professional/business environment.
Skills and experience in delivering creative content (text, image, and video).
Demonstrated creative skills to contribute to social media strategy.
Familiarity with digital marketing strategies and marketing channels.
Ability to recognize future trends in digital technologies and act proactively.
Demonstrated analytical skills to identify social media trends and analyze social platform performance to maximize social growth.
Proficiency in Microsoft Windows, Word, Excel, and PowerPoint.
Basic knowledge of SEO and keyword research on social media platforms.
Excellent verbal, written and interpersonal communication skills to effectively communicate with customers/consumers, internal teams, and external vendors.
Ability to understand the brand and products and communicate directly with customers on social media mediums.
Ability to effectively multitask and prioritize work.
Team player with the ability to work independently in a fast-paced environment.
Working knowledge of role-relevant AI concepts, business applications, tool limitations, and responsible AI principles, including privacy, security, and bias awareness.
Ability to use AI tools for analysis, planning, communication, and problem-solving while validating outputs and adapting as tools evolve.

Responsibilities

Develops and executes organic social plans, including content development and publishing on each platform.
Contributes to the development of social media strategies.
Contributes to marketing activation planning, aligning organic social plans to support marketing campaigns and goals.
Creates, curates, and manages timely and engaging content optimized for specific social platforms and intended audiences to increase reach and engagement.
Listens, engages, and responds to online conversations with consumers.
Develops graphics and other visual elements for social posts or collaborates with others to do so.
Analyzes performance against KPIs monthly using internal tools and native platform reporting, and optimizes plans based on learnings.
Identifies and analyzes social media content development and publishing best practices and trends, sharing insights with the team and staying updated on platform changes.
Partners with customer and technical service teams to enable response to direct consumer messages.
Applies an AI-first mindset to enhance work processes, decision-making, communication, and business outcomes, using approved AI and other digital technologies.
Performs other duties as assigned.

Benefits

Competitive base salary
Additional earning potential through participation in the management bonus program
Eligibility for annual pay increases
Generous Paid Time Off
Holiday benefits
Full benefits package
Broad range of employee support
Fitness and wellness plans
Performance development and training opportunities
Tuition assistance program
Fun at work
Collaborative and casual work environment
Fun company events
Great employee discounts on outdoor recreational products
401(k) with company match
Deferred retirement contributions
Sons & Daughters Scholarship program
College savings program
Life and LTD insurance