Social Media Specialist

Groupon•Chicago, IL

26d•Hybrid

About The Position

Groupon is seeking a hands-on, AI-driven social media professional to lead organic social strategy for North America. The role combines strategic direction with daily platform work and personal content production using generative tools. The position covers organic content across Facebook, Instagram, TikTok, YouTube, and emerging relevant platforms. The specialist reports to the Brand Marketing Director and collaborates with the International Social Media Manager, Creative Director, regional market leads, PR, performance marketing, and brand teams. The role is based in Chicago (preferred) or remote within the US, with hybrid working and regular in-office days. It is full-time and permanent. Compensation is up to USD $70,000 per year plus a 10% target bonus.

Requirements

Submit a portfolio link or PDF showing personally produced social content, including AI-generated work; candidates without a portfolio will not be assessed.
Have 2–4 years of experience in social media, including at least one year of strategic ownership of a brand channel beyond purely scheduling or community work.
Demonstrate cultural fluency in how Gen Z audiences consume and create content on TikTok, Instagram, and YouTube, including formats, humor, aesthetic codes, and trend cycles.
Provide a demonstrable portfolio of AI-generated social content, such as AI video, imagery, audio/voice, or hybrid workflows.
Have native or proficient English.
Have deep platform fluency in TikTok, Instagram, and YouTube, including formats, algorithm behavior, and audience response in international markets.
Be comfortable with data and able to interpret content performance reports and recommend next steps.
Have hands-on experience pulling, interpreting, and acting on social data using platform analytics or third-party tools.
Be self-directed and able to turn an ambiguous brief into a plan.
Have experience running social media for a brand operating across multiple European markets.

Nice To Haves

Comfort being on camera and willingness to record first-person content, such as trying a deal, walking through an experience, or reacting in real time.
Experience leading or mentoring others, including informally.
Experience working across multiple markets or time zones.
A track record of adopting a platform or format early, before it became mainstream.
Light motion design or visual storytelling skills.
A background in marketplaces, e-commerce, or local services.

Responsibilities

Lead organic social strategy across North America, including channel mix, content pillars, posting cadence, and platform-specific approaches.
Define channel standards and translate brand strategy into social-native ideas designed to perform on each platform.
Set quarterly priorities and develop a content roadmap aligned with brand campaigns, commercial moments, and platform trends.
Personally produce flagship content and AI-driven experiments using generative tools, and adopt new tools as they emerge.
Maintain a consistent weekly publishing cadence across priority channels using AI-driven production while preserving quality.
Prototype new formats and content concepts that the team can scale into repeatable production.
Partner with the International Social Media Manager on creative standards, AI tooling, production workflows, and shared resources.
Work with the Creative Director on visual identity, campaign integration, and creative quality.
Coordinate with regional market leads, PR, performance marketing, and brand teams to align social with the wider company narrative.
Own organic social metrics, including views, reach, engagement quality, audience growth, and brand-relevant signals, and turn insights into decisions.
Run a regular test-and-learn process, quickly discontinue underperforming content, and expand what works.
Build monthly performance readouts that go beyond vanity metrics.