Social Media Specialist

GoTo Foods•Sandy Springs, GA

13d

About The Position

The Social Media Specialist is responsible for being the voice of the brand across social platforms, largely coming to life through community management/engagement. In partnership with the Social Media Manager, the Specialist helps execute the social media strategy across content, community and creator strategies that engage consumers, bringing them closer to our brand and the products we bring to market. This position will find creative ways to interject our brand into conversations with consumers and culture to garner outsized attention.

Requirements

Bachelor's Degree Marketing, Advertising, Communications or a related discipline
Proficient with Microsoft Office Suite
Working knowledge of content marketing theory and application
Working knowledge of the key social media channels, social media platforms, and how each platform can be deployed in different scenarios
Working knowledge of current digital advertising trends, best practices, and emerging social media tools
Working knowledge of how data and analytics shape content strategy
Ability to jump from the creative side of marketing to the analytical side
Ability to demonstrate creativity and documented immersion in social media
Ability to write and edit communications and articulate the brand ‘voice’ in a creative, compelling, and witty manner
Ability to communicate complex concepts in clear concise language; to demonstrate active listening while engaging others; and to establish, implement, and clearly communicate strategies that align with business needs and objectives to gain buy-in from stakeholder
Ability to develop and maintain positive business relationships (e.g., senior management, stakeholders, other departments, etc.) and foster an environment of mutual respect, understanding, trust, and support
Ability to anticipate and respond to the needs of stakeholders (e.g., internal and external customers, etc.) in a timely manner
Ability with defined guidance to adapt and adjust planned work through analyzing work demands, competing priorities, and tight deadlines; and to understand the most effective and efficient means to accomplish tasks within the parameters of the organizational structure, processes, systems, and policies