Social Media Specialist
About The Position
The Indian Pueblo Cultural Center/Indian Pueblos Marketing, Inc. (IPCC/IPMI) is seeking a creative, energetic, and highly organized Social Media Specialist to grow digital presence across a diverse portfolio of brands. The role combines creativity and strategy to develop compelling content, capture authentic stories, engage audiences, and support integrated marketing campaigns that strengthen brand awareness and drive engagement. The specialist works alongside a collaborative marketing team to showcase the experiences, destinations, and initiatives of IPCC and its campus. The position is primarily based in an office environment, with regular work at IPMI properties, community events, and promotional activities. It involves content creation in dynamic settings and flexibility to meet campaign deadlines and provide live event coverage. Evening, weekend, and holiday work is required as business needs dictate.
Requirements
- Bachelor's degree in Marketing, Communications, Journalism, Public Relations, or a related field.
- Three years of professional experience managing social media channels and creating content for a business, agency, organization, or brand.
- Ability to successfully pass a pre-employment drug/alcohol screening and background investigation.
Nice To Haves
- Strong knowledge of Facebook, Instagram, LinkedIn, TikTok, YouTube, and emerging social platforms.
- Experience creating high-quality photography, graphics, reels, and short-form video.
- Proficiency with Adobe Creative Cloud, including Photoshop, Lightroom, Premiere Pro, and Acrobat.
- Experience using approved AI tools to enhance creativity and workflow efficiency.
- Knowledge of social media scheduling, publishing, and management platforms.
- Experience interpreting social media analytics and performance metrics.
- Outstanding writing, editing, proofreading, and storytelling skills.
- Excellent organizational and project management abilities with strong attention to detail.
- Strong interpersonal and communication skills and ability to collaborate across departments.
- Ability to manage multiple priorities in a fast-paced environment while maintaining exceptional quality and customer service.
Responsibilities
- Develop, create, schedule, and publish engaging social-first content across multiple social media platforms.
- Produce photography, video, reels, stories, graphics, and written content that reflects each brand's voice.
- Capture on-site content at events, community activities, promotions, and IPMI locations.
- Edit photos and videos using Adobe Creative Cloud and other approved creative tools.
- Repurpose existing content into new formats to maximize reach and engagement.
- Maintain an organized digital asset library of photography, video, graphics, and user-generated content.
- Manage daily social media activities across IPMI brands and platforms.
- Monitor comments, direct messages, reviews, and mentions, and provide timely, professional responses.
- Foster authentic engagement and meaningful conversations with online audiences.
- Escalate customer service concerns or reputation issues to appropriate internal teams.
- Monitor industry trends, competitor activity, and emerging social conversations.
- Execute social media content calendars aligned with marketing campaigns and business objectives.
- Adapt content for each platform based on audience behavior and best practices.
- Track audience growth, engagement, and campaign performance; analyze metrics and prepare regular reports with actionable recommendations.
- Stay current on platform updates, emerging technologies, and social media trends to improve results.
- Partner with marketing, operations, and internal stakeholders on promotions, campaigns, and special events.
- Coordinate content approvals and ensure consistency with brand standards.
- Support paid social media campaigns with creative assets and audience insights.
- Gather stories, promotions, and content opportunities from multiple business locations.
- Use approved AI tools to improve workflow efficiency and content development in accordance with company policies.
- Ensure compliance with brand standards, copyright requirements, privacy regulations, and social media policies.
- Support additional marketing initiatives and special projects as assigned.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
