Social Media Specialist

AKOYA•Washington, DC

76d•$82,000 - $117,000•Onsite

About The Position

The Social Media Specialist will support our clients at the U.S. Department of Energy (DOE) by developing and executing social media strategy and content across platforms including X, LinkedIn, Instagram, Facebook, and YouTube. This role builds content calendars, produces platform-native copy and creative, and coordinates with designers, videographers, and writers to bring campaigns to life. The specialist monitors performance analytics and social listening tools, translates results into actionable recommendations, and develops rapid-response content for major announcements and high-visibility moments. Working closely with communications and technical teams, the specialist ensures social content is accurate, accessible, and aligned with office priorities and DOE-wide strategic objectives. This role calls for a specialist skilled in platform-native tools, content calendars and creative briefing, social listening tools, paid social optimization, and influencer and community management.

Requirements

Must have a bachelor’s degree in communications, digital media, marketing, journalism, public affairs, or a relevant field.
Minimum of 5 years of professional experience in social media, digital communications, or content strategy. (A master’s degree and 3 years of professional experience can substitute for bachelor’s degree and 5 years.)
Demonstrated experience managing organizational social media accounts across multiple platforms, from strategy through publication and reporting.
Experience producing and editing social-first content, including short-form video, photography, and graphics.
Proficiency with social media management and analytics platforms (Sprout Social, Hootsuite, Sprinklr, or comparable) and with Microsoft Office.
Strong writing and editing skills, with the ability to translate technical content into clear, audience-appropriate language.
Ability to manage multiple concurrent deliverables under deadline in a client-facing environment.
U.S. citizenship is required with verbal and written fluency in English
Must be able to receive and maintain a federal security clearance (public trust level)

Nice To Haves

At least two years supporting federal government clients or working within a government agency.
Experience supporting the Department of Energy, a National Laboratory, or another federal science or energy agency.
Familiarity with the energy sector — energy technologies, grid modernization, energy security, or related policy areas.
Experience with paid social optimization, influencer engagement, and community management.
Experience presenting digital strategy to senior leadership and translating technical metrics into actionable insights.

Responsibilities

Develop and implement social media strategy across client platforms, aligned with agency mission and departmental messaging priorities.
Write, produce, and schedule platform-native content across channels including X, LinkedIn, Instagram, Facebook, YouTube, and emerging platforms.
Build and maintain content calendars, creative briefs, and internal social media toolkits.
Capture and edit original content for social media, including video, photography, and graphics.
Collaborate with designers, videographers, animators, and writers on creative approach, pacing, tone, format, and platform-specific storytelling.
Develop and deploy real-time and rapid-response content for major announcements, events, and high-attention moments.
Track, analyze, and report on social media metrics, translating performance data into actionable recommendations.
Monitor platform algorithms, emerging channels, and industry trends, and apply social listening tools to surface sentiment and emerging issues.
Engage with client social media leads and stakeholders to pitch content ideas and coordinate on strategy.
Ensure all content complies with accessibility (Section 508), records management, security, and platform policies.