Social Media Specialist - GA

Change Church•Stone Mountain, GA

19d

About The Position

The Social Media Specialist develops, executes, and optimizes social media content across multiple platforms and assigned brands in support of senior leadership. The role translates sermons, teachings, leadership insights, ministry initiatives, events, and other source material into compelling digital content that strengthens brand visibility, expands audience reach, drives engagement, and communicates messages clearly. Assigned brands include Pastor Dharius Daniels, Daniels Den, Real Life Seminary, and the Third Way Pastors & Ministers Collective. The specialist adapts messaging to each brand’s audience, mission, tone, and visual identity while following established standards and organizational priorities. This position combines social media strategy, creative storytelling, short-form video editing, content planning and publishing, platform management, community engagement, analytics, and collaboration with leadership and creative and production teams. The specialist manages content calendars and publishing schedules, develops platform-specific content, monitors audience interactions and performance, and recommends improvements. The role also provides professional, discreet digital content support to senior leadership and may support weekend worship experiences, conferences, and special events as operational needs require. No supervisory responsibilities are assigned. Alignment with Change Church’s mission and spiritual expectations is required.

Requirements

Minimum of 3 years of professional experience in social media management, digital content creation, digital marketing, or a related field.
Demonstrated experience managing multiple social media accounts, brands, or digital audiences simultaneously.
Proven ability to develop, execute, and optimize social media content strategies that drive measurable audience growth and engagement.
A strong portfolio demonstrating creative storytelling, short-form video production, social media content development, and measurable results is required.
Advanced working knowledge of Instagram, Facebook, TikTok, YouTube, Threads, and X.
Proficiency in short-form video editing, including creating Reels, YouTube Shorts, TikToks, and other platform-specific content.
Experience using content creation and editing applications such as Adobe Premiere Pro, CapCut, Canva, Adobe Creative Cloud, or comparable tools.
Ability to interpret social media analytics, evaluate key performance indicators, and translate insights into actionable content improvements.
Strong understanding of social media algorithms, content discoverability, platform-specific optimization, audience engagement, and emerging digital trends.
Excellent writing, copywriting, proofreading, and editing skills, including the ability to adapt messaging to distinct audiences and brand voices.
Proficiency with digital project management and collaboration tools used to coordinate content calendars, creative assets, deadlines, and approvals.
Ability to independently manage multiple content priorities, publishing schedules, and creative deliverables in a fast-paced environment.
Strong creative judgment and ability to recognize compelling content opportunities without continuous direction.
Ability to receive creative feedback, implement revisions, and execute approved direction professionally and with attention to detail.
Excellent organizational, communication, time-management, and problem-solving skills.
Demonstrated discretion and sound judgment when handling confidential information, sensitive communication, and content associated with senior leadership.
Ability to collaborate effectively with creative teams, production personnel, leadership, and external partners.
Flexibility to support occasional evenings, weekends, worship experiences, conferences, and special events as organizational needs require.
Alignment with Change Church’s mission, vision, values, and spiritual expectations, including commitment to its vision, core beliefs, and statement of faith; active participation in the ministry; Christian conduct consistent with Scripture; prayer for church leadership and membership; generosity through tithes and offerings; and advocacy for the church’s vision.
An equivalent combination of relevant professional experience, demonstrated technical proficiency, and a strong portfolio may be considered in lieu of formal education.

Nice To Haves

Bachelor’s degree in Marketing, Communications, Digital Media, Journalism, Public Relations, or a related field preferred.
Experience supporting executive brands, public figures, ministry organizations, thought leaders, or other high-visibility brands preferred.
Familiarity with social media scheduling and management platforms such as Meta Business Suite, Later, Hootsuite, Sprout Social, or similar applications.

Responsibilities

Support the development and execution of social media strategies that strengthen digital presence, audience engagement, and brand growth.
Manage day-to-day social media for assigned brands, understanding and maintaining each brand’s distinct mission, audience, tone, messaging priorities, and visual identity.
Develop original, platform-appropriate content and identify compelling moments from sermons, teachings, leadership conversations, events, and other approved source material.
Transform long-form and recorded content into short-form assets such as Instagram Reels, YouTube Shorts, and TikTok videos; edit video to improve pacing, storytelling, clarity, visual appeal, and audience retention.
Write captions, headlines, hooks, descriptions, and other copy; create or coordinate basic graphics and supporting creative materials; and adapt content for different audiences and platforms.
Develop, maintain, and execute content calendars and publishing schedules for assigned brands and platforms.
Prepare, schedule, publish, and monitor approved content; track assignments, deadlines, approvals, production requirements, and deliverables; and verify publishing details before content goes live.
Coordinate with stakeholders to obtain footage, graphics, photographs, messaging, and other resources; anticipate content needs; and maintain organized content files, assets, and publishing records.
Manage assigned social media platforms and apply platform-specific practices for formatting, video dimensions, captions, hashtags, keywords, posting schedules, engagement, and discoverability.
Optimize titles, descriptions, thumbnails, metadata, profiles, biographies, links, and other account information; monitor platform changes and trends; and maintain appropriate account and asset security.
Monitor comments, direct messages, mentions, and other audience interactions; engage in accordance with brand voice and organizational values; and help maintain a positive and welcoming digital environment.
Exercise discretion in sensitive or high-visibility interactions, escalate matters requiring leadership attention, and protect the reputation and integrity of assigned brands.
Monitor performance indicators such as reach, impressions, engagement, follower growth, video views, and audience retention; prepare performance summaries and communicate findings to leadership.
Analyze content performance, audience trends, formats, schedules, and messaging; recommend evidence-informed adjustments to improve engagement, discoverability, growth, and digital effectiveness.
Collaborate with leadership, creative personnel, video production teams, designers, internal teams, and approved external contractors; participate in planning meetings and coordinate timelines and deliverables.
Provide responsive digital content support to senior leadership; safeguard confidential information; follow review and approval protocols; and promptly communicate reputational concerns, sensitive interactions, or messaging inconsistencies.
Support weekend worship experiences, church-wide conferences, special events, and other initiatives as assigned, including functional, logistical, technical, guest experience, or event support.
Serve with professionalism, preparation, integrity, warmth, flexibility, and a willingness to support organizational needs beyond assigned workflows when appropriate.
Other related duties as assigned.