Social Media Specialist

Belmont University • Belmont, CA

11d

About The Position

Belmont University is seeking a creative, detail-oriented Social Media Specialist to develop and produce content for the University’s organic and paid social media. Reporting to the Social Media Manager in University Marketing & Communications (UMAC), the specialist creates content across Belmont’s flagship social accounts, supports day-to-day community management, and partners with Admissions on enrollment-focused social media.

UMAC develops and implements strategic marketing and communication plans to promote the University and its initiatives. The team manages the University’s brand and image, creates and distributes marketing materials, coordinates media relations, oversees digital and social media content, and supports University departments and units with their marketing and communication strategies.

This is an exempt, full-time staff position with a 37.5-hour workweek. The selected candidate must complete a background check satisfactory to the University. Belmont University participates in E-Verify.

Requirements

• Strong writing skills and the ability to adapt brand voice across platforms.
• Proficiency with Microsoft Office Suite.
• Ability to manage multiple priorities in a changing environment.
• Ability to establish and maintain good working relationships with others.
• Experience working in a fast-paced environment and ability to respond to high-pressure situations.
• Ability to thrive in an environment of hard work.
• Ability to work effectively with a wide range of constituencies in a diverse community.
• Bachelor’s degree in Social Media Management, Public Relations, Film, Communications, Journalism, or a related field; relevant experience may substitute for education.
• One to three years of social media content creation experience.
• Completion of a background check satisfactory to the University.

Nice To Haves

• Experience shooting and editing short-form video for TikTok, YouTube, and Instagram Reels.
• Familiarity with social media accessibility, copyright, and privacy standards.
• Experience in higher education or enrollment marketing.
• Working knowledge of social scheduling and analytics tools.
• Video shooting and editing experience.

Responsibilities

• Create original content—including short-form video, graphics, and copy—in Belmont’s brand voice, with priority on TikTok and YouTube.
• Produce content for the Admissions Instagram account aligned to enrollment goals from inquiry through yield, including coverage of visit days and campus events.
• Monitor social media accounts, engage with followers, and escalate reputational issues using an established response matrix.
• Source user-generated content and student stories, and mentor social media student workers.
• Maintain content calendars and support scheduling, paid placements, analytics, and reporting.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level