Social Media Marketing Specialist I

Ktvaecu • Knoxville, TN

9d

About The Position

Knoxville TVA Employees Credit Union is seeking a service-minded Social Media Marketing Specialist I to create and manage social media content that promotes Credit Union products and services, attracts new Members, and increases product usage among current Members. The position develops platform-specific content and calendars, supports marketing campaigns, participates in community and branch events, manages advertising boosts, and analyzes social media performance. It also monitors and responds to user-generated content, including participation in an after-hours social media on-call rotation for one pay period every four weeks. The role follows Credit Union policies, procedures, and regulations and represents the Credit Union professionally.

The Credit Union is a not-for-profit, Member-owned, locally operated financial institution with 25 locations throughout East Tennessee and more than 300,000 Members. The stated starting pay range is $20.00–$22.00, depending on work experience.

Requirements

• Proficient graphic design and video production/editing skills are required.
• Related experience and/or training, or an equivalent combination of education and experience.
• A bachelor’s degree or equivalent in Marketing or another relevant field is preferred.

Nice To Haves

• Experience with Google Analytics 4 (GA4) is preferred.
• A bachelor’s degree or equivalent in Marketing or another relevant field is preferred.

Responsibilities

• Demonstrate understanding of Credit Union products and services and use that knowledge to create compelling materials that attract new Members and increase current Member product usage.
• Portray products and services in a captivating and relevant manner to increase usage and support Credit Union goals.
• Create original content—including copy, photos, videos, stories, reels, animations, and graphics—for social media platforms and tools, including Facebook/Meta Business Suite, Instagram, Twitter/X, TikTok, Threads, YouTube, and Reddit.
• Identify advertising opportunities and trends, optimize them in real time, and foster connections with Members and Prospects.
• Conduct trend research, social listening, and competitive benchmarking to inform content and identify engagement opportunities.
• Ensure content follows the Credit Union’s brand voice, brand guidelines, culture, and standards.
• Design social media graphics, stories, reels, and animations, and develop original post copy.
• Develop a detailed monthly content calendar tailored to each platform’s audience.
• Publish and manage daily content across social media platforms.
• Support marketing campaigns and promotions.
• Collaborate with Marketing teammates, other departments, branches, and event hosts to coordinate promotions and event details for social content.
• Attend community and branch events and document them for social media using photos, videos, testimonials, and other media.
• Organize and maintain a centralized social media photo and graphics library according to archive rules.
• Use a defined budget to boost social media content promoting targeted products, services, and initiatives to focused audiences.
• Analyze boosted-content results and share analysis with management and the digital marketing team.
• Track and analyze the performance of social media content and interactions using platform-native tools and third-party analytics, including Hootsuite, GA4, and Meta Business Suite.
• Use performance analysis to grow engagement and improve social media performance.
• Monitor, manage, and respond to user-generated content using brand-appropriate language and approved responses; participate in the after-hours social media rotation for one pay period every four weeks.
• Follow Credit Union policies, procedures, and regulations.
• Represent the Credit Union professionally, including in appearance, behavior, and performance.
• Maintain regular and predictable attendance and work cooperatively with others.
• Perform other duties as assigned.

Benefits

• Employer-paid health insurance monthly premiums.
• Employer-paid dental insurance monthly premiums.
• Accrual of PTO leave.
• Employer-matched 401(k), with a 50% match up to 6% of employee contributions.
• Employer-paid group life insurance.
• Employer-paid long-term disability benefits.
• Potential bonus of up to 11% of average salary over the past year, based on Credit Union-wide goals.
• Paid holidays.
• Paid training.
• Potential pay increases through additional training opportunities.
• Opportunity to earn incentive pay.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level