Senior Social Media Marketing Specialist

ArenaNet

6d•$97,702 - $146,570•Remote

About The Position

ArenaNet is seeking a creative, strategic, and highly engaged Senior Social Media Marketing Specialist to bring the Guild Wars franchise to life across social platforms. The role owns and executes social media strategies that connect with players, celebrate the community, and grow the franchise’s reach and engagement. It combines creative storytelling, hands-on content creation, and data-driven insights to produce compelling, platform-native content for gaming audiences. Working with Brand, Creative, Community, PR, and Marketing teams, the specialist will support campaigns, game updates, live events, and creator and influencer activations. The role also helps ensure that ArenaNet’s social presence remains authentic, relevant, accessible, localized, and aligned with brand standards. It is remote-friendly, with priority for candidates local to Bellevue, Washington, who are open to occasional onsite collaboration. The position includes an on-call rotation for time-sensitive communications and emergency messaging, as well as travel several times per year for industry events and business needs.

Requirements

Bachelor's degree in Marketing, Communications, or a related field, or an equivalent combination of education and experience.
At least 4 years of relevant professional experience, including at least 3 years in social media management and 2 years in game development or publishing.
Proven experience building, growing, and engaging audiences on TikTok and YouTube.
Hands-on experience creating, shooting, and editing social-first video content.
Strong understanding of social media platforms, algorithms, internet culture, creator ecosystems, and emerging content trends.
Ability to develop channel strategies, identify target audiences, establish success metrics, and create content that drives engagement.
Experience analyzing social media performance data and translating insights into actionable improvements.
Strong creative storytelling, copywriting, editorial judgment, and video content development skills.
Proficiency with video editing tools such as Adobe Premiere Pro, CapCut, or mobile-native editing applications.
Ability to independently produce engaging content using a smartphone or lightweight production equipment.
Experience providing creative direction and collaborating with internal production teams, agencies, or external partners.
Ability to translate game content, player sentiment, and community conversations into engaging, platform-native storytelling.
Strong collaboration and communication skills, with the ability to manage competing priorities and work effectively across teams.
Knowledge of gaming culture, MMO communities, and player engagement.

Nice To Haves

At least 5 years of relevant professional experience is preferred.
Familiarity with the broader Guild Wars franchise.
Experience working with gaming creators, influencers, or online gaming communities.
Fluency in French, German, Spanish, or Korean.

Responsibilities

Own and execute social media strategies across TikTok, YouTube, Instagram, Facebook, X, and emerging platforms, tailoring content and engagement strategies to each audience.
Develop platform-specific content plans reflecting franchise priorities, player interests, cultural trends, and the Guild Wars brand voice.
Create social-first content, including gameplay clips, memes, short-form videos, behind-the-scenes features, and franchise storytelling.
Concept, script, shoot, edit, and publish video content for TikTok, YouTube, and other social platforms.
Engage with the Guild Wars community, identify trending conversations, and curate and amplify player-generated content.
Partner with Brand, Creative, Community, PR, and Marketing teams to support campaigns, game updates, live events, and creator and influencer activations.
Brief internal creative teams and external agencies on content requiring additional production support, provide creative direction, and manage vendor budgets as needed.
Monitor social media performance, audience engagement, platform trends, and algorithm changes to refine content strategy and improve results.
Ensure social content meets accessibility, localization, and brand standards across platforms.
Participate in an on-call rotation for time-sensitive communications and emergency messaging as needed.
Travel several times per year for industry events and other business needs.