Social Media Marketing Coordinator
About The Position
The Social Media Marketing Coordinator will help bring Stanley Black & Decker’s purpose and mission to life across social and creator channels. The role supports social media execution, engagement, and ongoing optimization across platforms, ensuring social efforts align with brand objectives and have an impact. The position is based in Valley City, Ohio, or remote, and reports to the Sr. Manager of Social and Influencer. The coordinator engages with online communities, reviews and schedules content, curates user-generated content, and coordinates product seeding and tool orders for influencer partnerships and community initiatives. The role also involves social listening, monitoring cultural and industry trends, measuring performance, and collaborating with Customer Support and other stakeholders to strengthen community engagement and brand relevance. The position offers an annual salary range of $51,700 to $83,300 for the primary location specified, with the actual offer potentially varying based on factors including location, skills, qualifications, and experience. Benefits include medical, dental, life, vision, and disability coverage, 401(k), an Employee Stock Purchase Plan, paid time off, tuition reimbursement, well-being programs, and discounts on company products and partner programs. Employees also have access to learning resources and career development opportunities.
Requirements
- Bachelor’s degree in marketing or a related field.
- At least 1–3 years of social media marketing experience in the consumer-brand industry or at an agency.
- Strong knowledge of social platforms, including TikTok, Meta, and YouTube, and their ecosystem dynamics.
- Experience managing multiple projects and priorities.
- Creative thinking and problem-solving skills.
- Consumer empathy, analytical skills, and research skills.
- Strong mentoring skills and an interest in developing others.
- Experience building and optimizing workflows.
- Skills in analysis, brand marketing, communication, content delivery and distribution, content development, marketing, presentation and verbal communication, problem solving, project and program management, quality assurance, research, social media marketing, influencer marketing, and storytelling.
Responsibilities
- Engage with the online community by responding to comments, managing direct messages, and fostering authentic connections with followers.
- Review, schedule, and quality-assure content in social reviews across calendars.
- Curate user-generated content that highlights the community, surfaces emerging conversations, and creates surprise-and-delight moments.
- Coordinate tool orders and product seeding for influencers, brand partnerships, and community initiatives.
- Conduct social listening to monitor industry trends, competitor activity, and cultural moments.
- Track, measure, and report on key performance indicators, translating results into actionable insights for stakeholders.
- Partner with Customer Support to align on tone of voice and community-management response guidelines.
- Monitor social platforms, tools, and algorithms to identify opportunities to join conversations, strengthen community, and drive engagement.
- Identify emerging cultural and industry topics and patterns, and elevate opportunities to brand teams for approval and activation.
Benefits
- Medical insurance
- Dental insurance
- Life insurance
- Vision insurance
- Disability coverage
- 401(k)
- Employee Stock Purchase Plan
- Paid time off, including vacation, holidays, and personal days
- Tuition reimbursement
- Well-being programs
- Discounts on Stanley Black & Decker tools, products, and partner programs
- Access to learning resources, including a digital learning portal, Lean Academy, and online university
- Career development opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
