Social Media Marketing & Community Outreach Coordinator

Salma Mazhar MD PA•Mesquite, TX

About The Position

SMS Clinical Research is an established clinical research site conducting Phase I–IV trials across multiple therapeutic areas. The organization seeks a creative, organized, and proactive Social Media Marketing & Community Outreach Coordinator to support clinical trial recruitment, strengthen its online presence, and build local community relationships. The coordinator will develop and publish social media content and advertisements, create IRB-approved recruitment materials, manage digital platforms and campaigns, and monitor campaign performance and recruitment leads. The role also involves maintaining trial landing pages and online inquiry forms, organizing incoming leads and recruitment metrics, and coordinating with research teams to improve the inquiry process. The coordinator will plan and attend community outreach activities, represent the organization at events, build relationships with local groups and referral partners, and help create educational materials. The role requires coordination with research and recruitment teams and compliance with IRB approval, privacy, confidentiality, and data-protection requirements. The position is based in Mesquite, Texas, and may be full-time or part-time depending on experience and organizational needs. Compensation is competitive and commensurate with experience.

Requirements

Experience in social media marketing, digital advertising, marketing coordination, or a related field.
Strong written communication, graphic design, and content creation skills.
Experience with Canva, Meta Business Suite, Facebook Ads Manager, and Instagram.
Familiarity with landing-page builders, online forms, CRM systems, and lead-tracking tools.
Excellent organizational skills and attention to detail.
Strong interpersonal and communication skills, with the ability to represent the organization professionally at community events.
Ability to work independently, manage multiple projects, and meet recruitment deadlines.
Reliable transportation and willingness to attend local community outreach events.

Nice To Haves

Experience in healthcare marketing, clinical trial recruitment, medical practice marketing, or pharmaceutical research.
Familiarity with Institutional Review Board (IRB) advertising approval requirements and clinical research recruitment processes.
Experience with lead-generation campaigns, landing-page optimization, and digital marketing analytics.
Experience working with diverse communities and developing community partnerships.

Responsibilities

Develop, design, and publish engaging social media content and advertisements for ongoing clinical trials.
Create and manage IRB-approved advertisements and recruitment materials in accordance with study-specific requirements.
Manage Facebook, Instagram, LinkedIn, and other relevant social media channels.
Develop targeted campaigns to increase clinical trial awareness and attract potentially eligible participants.
Monitor campaign performance, engagement, and recruitment leads, and recommend improvements.
Create and maintain landing pages for individual clinical trials and recruitment campaigns.
Develop online forms to collect prospective participant information and interest.
Organize, track, and manage incoming leads and ensure timely follow-up or transfer to the appropriate research team.
Maintain accurate recruitment reports, campaign metrics, and lead-tracking databases.
Coordinate with the research team to improve participant inquiry and recruitment processes.
Plan and participate in community outreach initiatives to increase awareness of clinical research.
Represent SMS Clinical Research at health fairs, community events, local organizations, and other outreach activities.
Establish relationships with community groups, local businesses, healthcare providers, and potential referral partners.
Help develop brochures, flyers, presentations, and other educational materials.
Identify opportunities to engage diverse populations and expand clinical trial awareness.
Work with clinical research and recruitment teams to understand study requirements and recruitment goals.
Ensure trial-specific advertising and recruitment materials receive required IRB approval before use.
Follow privacy, confidentiality, and data-protection requirements when collecting and handling prospective participant information.
Maintain organized records of advertisements, approvals, campaigns, outreach activities, and recruitment results.