Social Media Marketing & Community Manager

TechSoup•, (Multiple States)

2d•$60,000 - $72,000•Remote

About The Position

TechSoup is seeking a creative, analytical, and community-driven Social Media Marketing & Community Manager to own the organization’s global social presence, paid social performance, and online community ecosystem. The role leads end-to-end organic social strategy, scales international paid social campaigns—primarily on LinkedIn and Meta—manages brand engagement across external platforms, and supports a network of nonprofit advocates. The manager develops social content and campaigns, oversees community engagement, and tracks performance. They use Sprinklr for editorial planning and publishing, Wrike for cross-functional workflows and project management, and HubSpot for campaign alignment, lead tracking, and lifecycle marketing. The position is full-time and remote. It is open to applicants in Europe and the UK, as well as the U.S.; for U.S. roles, TechSoup hires only in the states and the District of Columbia listed in the posting.

Requirements

3–5 years of dedicated experience managing organic social media, paid social advertising, and online communities.
Hands-on experience using Wrike or equivalent enterprise project management software to manage editorial calendars, campaigns, and cross-team deliverables.
Practical experience with MarTech tools and platforms, particularly HubSpot, for marketing campaigns, lead capture tracking, social publishing, or CRM integration.
Hands-on proficiency managing targeted campaigns and budgets in LinkedIn Campaign Manager and Meta Ads Manager.
Demonstrated success growing audience engagement, managing customer interactions, and activating brand advocates or online communities.
Exceptional written English skills for professional and mission-driven audiences.
Experience creating clean visual assets using templates from Canva, Adobe Creative Cloud, or Figma.
Solid grasp of web analytics and attribution tracking, such as Google Analytics 4 and UTM tagging.
Detail-oriented workflow management, empathetic communication, autonomy, a hands-on approach, and a structured test-and-learn mindset.
Proven experience working with a fully remote team across different time zones.

Nice To Haves

Experience in B2B SaaS, tech marketplaces, or the nonprofit/social impact sector.

Responsibilities

Contribute to the development and execution of TechSoup’s multinational, multichannel social media strategy across LinkedIn, Facebook, and emerging channels.
Own the editorial calendar in Sprinklr and manage internal content requests.
Draft mission-driven social copy and coordinate multimedia creative for campaigns, product launches, events, and programs.
Manage the recurring LinkedIn newsletter and thought leadership series to grow subscribers and recurring engagement.
Plan, launch, test, and optimize multinational paid social campaigns across LinkedIn Campaign Manager and Meta Ads Manager to drive lead generation, catalog traffic, and organization registrations.
Optimize campaign targeting, ad formats, bidding strategies, and creative assets to maximize return on advertising spend and lower cost per acquisition.
Collaborate with the marketing team on UTM tracking, pixel management, and audience targeting frameworks.
Monitor discussions, mentions, and direct messages across channels and respond promptly.
Participate in relevant external online communities, nonprofit forums, and B2B groups to position TechSoup as a trusted partner.
Identify and engage community contributors to encourage peer-to-peer discussion, user-generated content, and story sharing.
Manage campaign workflows, intake requests, and content schedules in Wrike.
Use HubSpot to align social campaigns with broader marketing workflows, track lead generation, and evaluate campaign attribution.
Measure, analyze, and report performance across organic and paid social channels.
Compile community highlights and insights, including top-performing posts, sentiment trends, and emerging community needs, to inform marketing decisions.