Social Media Manager

UGI Corporation • Upper Merion Township, PA

33d

About The Position

The Social Media Manager owns AmeriGas’s social media presence end-to-end. The role creates content, collaborates on content calendars, schedules posts, responds to comments in a timely manner, and tracks and reports on performance KPIs. The manager also explores opportunities to expand AmeriGas’s reach and engage current and potential customers in more meaningful ways.

The role develops and implements social media strategy in support of growth and retention goals, keeps current with trends, best practices, platform updates, and technological advances, and turns these into actionable plans. It works with Marketing and the broader organization on content calendars, manages day-to-day content creation and channel maintenance, and handles community engagement, including coordinating with Customer Experience when customer issues need escalation or resolution. The manager tracks notable online mentions of AmeriGas, reports on channel performance monthly, and recommends improvements. Additional responsibilities may be assigned as directed.

Requirements

• At least 5 years of social media management experience, including graphic design and content creation.
• At least 5 years of marketing experience.
• Ability to align strategic and creative thinking.
• Exceptional written and verbal communication skills.
• Thorough understanding of marketing analytics, customer engagement KPIs, and reporting.
• Experience with Adobe Illustrator.
• Customer-focused mindset.
• Bachelor of Science degree in Marketing, Communications, or another relevant field.
• Willingness to submit to a pre-employment drug screen and criminal background check; successful applicants must pass the drug screen as a condition of employment.

Nice To Haves

• Experience with Sprout Social.
• Experience with CRM tools such as Microsoft Dynamics.
• Experience with marketing automation tools such as Oracle Eloqua.

Responsibilities

• Create and implement a comprehensive social media strategy supporting growth and retention goals.
• Stay current on social media trends, best practices, platform updates, and technological advances, and translate them into actionable plans for AmeriGas.
• Collaborate with Marketing team members and the broader organization to develop content calendars.
• Own day-to-day content creation and maintenance of AmeriGas social media channels.
• Respond quickly to customer comments and facilitate follow-up with the Customer Experience team when escalation or issue resolution is necessary.
• Track news stories and other notable online mentions of AmeriGas and share them for follow-up.
• Monitor channel performance, report monthly, and recommend improvements.
• Perform additional responsibilities as directed.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level