Social Media Manager - University Marketing and Communications - UTK

University of Tennessee•Knoxville, TN

1d•Hybrid

About The Position

The Social Media Manager is part of the Office of Marketing and Brand Strategy within University Marketing and Communications. The role leads the university’s social media program and manages its primary social media platforms, @UTKnoxville. Working closely with division leadership and campus partners, the manager supports university priorities, advises on social media strategy, develops standards, and leads strategy execution. The position supervises a social media associate and social media interns and serves as a strategic advisor to campus partners. University Marketing and Communications advances the university’s reputation by supporting its mission and goals, promoting its successes, informing and engaging stakeholders, and protecting the integrity of its brand. Its cross-functional teams include professionals in design, development, video production, content strategy, feature writing, editing, marketing, media relations, internal communication, and special events.

Requirements

Associate’s degree in communications, public relations, journalism, marketing, or a related field.
At least five years of professional experience directly related to the specified duties and responsibilities.
Experience supervising.
Experience managing an institutional or organizational social media account.
Advanced knowledge of various social media platforms.
Demonstrated understanding of social media best practices, with the ability to execute them and train others.
Advanced knowledge of marketing and communications strategies.
Demonstrated judgment and ability to manage the university’s reputation.
Advanced knowledge of emerging web and social technologies.
Ability to evaluate analytics and create reports summarizing content effectiveness.
Ability to lead direct reports and set strategy for peers.
Excellent short-burst writing and editing skills.
Ability to think quickly and willingness to be clever.
Ability to meet deadlines and adapt to changing priorities.
Ability to stay calm and work well in a crisis.
Legally authorized to work in the United States full-time without requiring employment-based visa sponsorship now or in the future.

Nice To Haves

Bachelor’s degree in communications, public relations, journalism, marketing, or a related field.
Experience managing social media accounts for a higher education institution.

Responsibilities

Set annual priorities for the university’s primary social media platforms, define how social media will support brand campaigns, and identify opportunities for campus partner collaboration.
Oversee social media content execution across the university’s primary platforms and lead development of content supporting brand campaigns.
Manage a shared content calendar for news, events, milestones, and other opportunities to build, engage, and inform audiences.
Develop and maintain university social media standards, training, and documentation for campus communicators.
Manage university social media management platforms, tools, vendors, and contracts.
Supervise a social media associate and social media interns.
Organize and lead discussions with social media content contributors across the division.
Contribute to feature content development across the division and define how stories will be told on social media.
Advise campus partners on planning and executing social media storytelling across the network of university accounts.
Lead and facilitate the campus social media communicators group.
Monitor social media activity and engagement, working with colleagues to identify and elevate emerging issues.
Support issues management through monitoring, strategic advising, and content planning.