Social Media and Marketing Manager

Marriott Winston - Salem•Winston-Salem, NC

1d•Onsite

About The Position

The Social Media & Marketing Manager leads digital presence, content strategy, and local marketing for four downtown Winston-Salem venues: Butcher & Bull, Marriott Winston-Salem, The Rooftop Lounge at Courtyard, and Benton Convention Center. The role develops distinct voices and content plans for each venue while creating cross-promotions linking dining, lodging, entertainment, and events. The position follows Marriott brand standards for the hotels and established brand guidelines for the restaurant, rooftop lounge, and convention center. The manager reports to the HVMG Director / Area Leader and works closely with each venue’s General Manager. The role manages social channels and marketing campaigns across the four venues, supports revenue and booking goals, produces and publishes content, maintains digital listings and email programs, coordinates community and media relationships, and measures campaign performance. Regular evening and weekend availability is needed for events, photo shoots, and live coverage. The job involves travel between downtown venues and approved off-site activities.

Requirements

Ability to manage four distinct content plans and calendars simultaneously while maintaining deadlines, accuracy, and brand voice.
Creative eye for timely content opportunities and revenue-driving marketing ideas.
Strong writing and editing skills for social captions, emails, press materials, web copy, and event listings.
Working knowledge of Meta Business Suite, social scheduling tools such as Sprout Social, Later, or Hootsuite, and mobile video editing tools such as CapCut.
Canva proficiency.
Proficiency in Microsoft Office, including Outlook, Word, Excel, and PowerPoint.
Ability to interpret performance data, calculate percentages and basic financial measures, and communicate clear, actionable findings.
Understanding of hospitality, restaurant, tourism, or entertainment marketing and the operational requirements of running promotions.
Outgoing, professional presence with guests, managers, influencers, media, and community partners.
Ability to work independently within established strategies, budgets, approval processes, and brand standards while adapting to changing priorities.
Bachelor’s degree in marketing, communications, or a related field preferred, or an equivalent combination of education and experience.
At least 3 years of social media or marketing experience, including at least 1 year in hospitality, restaurants, hotels, or events.
Portfolio of photography and/or video created, edited, and published by the applicant.
Eligible to work in the United States.
Ability to read, write, and communicate effectively in English.
Ability to work at a computer or mobile device for long periods; stand, walk, bend, and crouch while capturing content; and lift up to 10 pounds, with or without reasonable accommodations.
Availability for regular evening and weekend work for events, photo shoots, and live coverage.
Reliable transportation for travel between downtown venues and approved off-site activities.
Warm, professional demeanor reflecting HVMG’s Culture of Excellence.

Nice To Haves

Adobe Express, Photoshop, or similar creative-tool experience.
Working knowledge of paid social, Google Ads, and Google Analytics.
Experience managing multiple brands, accounts, or content calendars.
Experience with Marriott or another hotel brand’s social media standards.
Food and beverage photography skills and familiarity with the Winston-Salem and Triad market.

Responsibilities

Own and manage Instagram, Facebook, TikTok, LinkedIn, and Google Business Profiles for all four venues.
Build and run monthly content calendars and customized venue content plans aligned with property goals and approved by the General Manager.
Capture, edit, schedule, and publish photos, stories, reels, and short-form video; coordinate approved outside photographers or creators when needed.
Monitor and respond to comments, messages, inquiries, and reviews within service standards, and refer service concerns to the appropriate manager.
Engage with followers, local accounts, and community partners, using reviews and approved guest-created content with proper permissions.
Plan and launch campaigns for holidays, seasonal menus, packages, live events, conventions, meetings, and weddings.
Manage approved paid social and search budgets for each venue and report monthly on spend, results, and return.
Write and send email newsletters and promotions, and grow each venue’s opt-in email list.
Keep websites, menus, event listings, and third-party platforms accurate and current.
Design digital graphics, hotel and event signage, flyers, and sales materials, and coordinate printing with approved vendors.
Build relationships with local media, influencers, the Downtown Winston-Salem Partnership, Visit Winston-Salem, businesses, universities, and arts organizations.
Evaluate and coordinate influencer and creator visits, tracking deliverables, deadlines, and results.
Support group sales teams with collateral for weddings, meetings, and conventions, including site-tour signage and group welcome materials.
Plan and promote Butcher & Bull events, M Club events, rooftop programming, and other on-property activations; attend networking and community events.
Review sponsorship, donation, and community partnership opportunities and ensure approved commitments are fulfilled.
Follow Marriott brand standards and social media policies, and maintain brand guidelines for Butcher & Bull, The Rooftop Lounge, and Benton Convention Center.
Track image releases, usage rights, music licensing, and alcohol-marketing requirements, and keep content libraries organized.
Measure promotion, event, and paid-media performance against costs, and partner with venue leaders on practical, profitable offers.
Perform other related duties as assigned.