Social Media and Marketing Manager

Salem•Winston-Salem, NC

1d•Onsite

About The Position

The Social Media and Marketing Manager leads digital presence, content strategy, and local marketing for four downtown Winston-Salem venues: Butcher & Bull, Marriott Winston-Salem, The Rooftop Lounge at Courtyard, and Benton Convention Center. The role develops distinct voices and content plans for each venue while creating cross-promotions that connect dining, lodging, entertainment, and events. The manager follows Marriott brand standards for the hotels and established brand guidelines for the restaurant, rooftop lounge, and convention center. The position reports to the HVMG Director / Area Leader and works closely with each venue's General Manager. The manager oversees social media, websites, email marketing, paid campaigns, content creation, reviews, local partnerships, events, and marketing performance. The work includes on-site event and content coverage, coordination with approved vendors and creators, and collaboration with group sales teams. The role requires balancing multiple brands, deadlines, approvals, budgets, and operational needs, with regular evening and weekend availability for events, photo shoots, and live coverage.

Requirements

At least 3 years of social media or marketing experience, including at least 1 year in hospitality, restaurants, hotels, or events.
A portfolio of photography and/or video created, edited, and published by the candidate.
Ability to manage four distinct content plans and calendars simultaneously while maintaining deadlines, accuracy, and brand voice.
Strong writing and editing skills for social captions, emails, press materials, web copy, and event listings.
Working knowledge of Meta Business Suite, social scheduling tools such as Sprout Social, Later, or Hootsuite, and mobile video editing tools such as CapCut.
Proficiency in Canva.
Proficiency in Microsoft Office, including Outlook, Word, Excel, and PowerPoint.
Ability to interpret performance data, calculate percentages and basic financial measures, and communicate clear, actionable findings.
Understanding of hospitality, restaurant, tourism, or entertainment marketing and the operational requirements of running promotions.
Outgoing, professional presence with guests, managers, influencers, media, and community partners.
Ability to work independently within established strategies, budgets, approval processes, and brand standards while adapting to changing priorities.
Eligible to work in the United States.
Ability to read, write, and communicate effectively in English.
Ability to work at a computer or mobile device for long periods; stand, walk, bend, and crouch while capturing content; and lift up to 10 pounds, with or without reasonable accommodations.
Availability for regular evening and weekend work for events, photo shoots, and live coverage.
Reliable transportation for travel between downtown venues and approved off-site activities.
Warm, professional demeanor that reflects HVMG's Culture of Excellence.

Nice To Haves

Bachelor's degree in marketing, communications, or a related field, or an equivalent combination of education and experience.
Experience managing multiple brands, accounts, or content calendars.
Experience with Marriott or another hotel brand's social media standards.
Food and beverage photography skills and familiarity with the Winston-Salem and Triad market.
Working knowledge of paid social, Google Ads, and Google Analytics.
Experience with Adobe Express, Photoshop, or similar creative tools.

Responsibilities

Manage Instagram, Facebook, TikTok, LinkedIn, and Google Business Profiles for all four venues.
Build and execute a monthly content calendar and a custom content plan for each venue, aligned with property goals and approved by the General Manager.
Capture, edit, schedule, and publish photos, stories, reels, and short-form video; coordinate approved outside photographers or creators when needed.
Monitor and respond to comments, messages, inquiries, and reviews within service standards, and route service concerns to the appropriate manager.
Engage followers, local accounts, and community partners; use guest reviews and approved guest-created content with proper permissions in social stories.
Plan and launch campaigns for holidays, seasonal menus, packages, live events, conventions, meetings, and weddings.
Manage approved paid social and search budgets for each venue and report monthly on spend, results, and return.
Write and send email newsletters and promotions, and grow each venue's opt-in email list.
Keep websites, menus, event listings, and third-party platforms such as OpenTable/Resy, TripAdvisor, and Visit Winston-Salem accurate and current.
Design digital graphics, hotel and event signage, flyers, and sales materials, and coordinate printing with approved vendors.
Build relationships with local media, influencers, the Downtown Winston-Salem Partnership, Visit Winston-Salem, businesses, universities, and arts organizations.
Evaluate and coordinate influencer and creator visits, and track deliverables, deadlines, and results.
Support group sales teams with collateral for weddings, meetings, and conventions, including site-tour signage and group welcome materials.
Plan and promote Butcher & Bull events, M Club events, rooftop programming, and other on-property activations; attend networking and community events.
Review sponsorship, donation, and community partnership opportunities and ensure approved commitments are fulfilled.
Follow Marriott brand standards and social media policies, and maintain brand guidelines for Butcher & Bull, The Rooftop Lounge, and Benton Convention Center.
Track image releases, usage rights, music licensing, and alcohol-marketing requirements, and keep content libraries organized.
Measure promotions, events, and paid media against their costs, and partner with venue leaders on practical, profitable offers.
Perform other related duties as assigned.
For Butcher & Bull, promote seasonal and holiday menus, food and chef stories, online profiles, local press, influencers, email, events, reservations, covers, and private events.
For Marriott Winston-Salem, promote packages, local events, and M Club programming to support direct bookings, group and wedding leads, and reviews, following Marriott Bonvoy standards.
For The Rooftop Lounge at Courtyard, promote happy hour, live music, themed nights, and private buyouts, primarily through short-form video and event promotion, following Courtyard guidelines.
For Benton Convention Center, generate booking leads, event attendance, and community visibility; manage LinkedIn content, cover events on-site, and co-market with Visit Winston-Salem.
Develop cross-property bundled offers, a shared downtown event calendar, convention attendee welcome campaigns, and coordinated content shoots.