Social Media and External Communications Manager

Google•Washington, DC

2h•$171,000 - $247,000

About The Position

As a member of the Global Communications & Public Affairs team, this role works cross-functionally to communicate with journalists and other thought leaders; develop communications materials and campaigns; meet with commentators and other opinion formers; and create print and web-based campaign materials. The role requires explaining complex issues clearly through in-person communication and written materials such as blog posts, FAQs, and video scripts. As Social Media Manager for local data center campaign efforts, the role defines and oversees social media strategy for hyperlocal audiences across U.S. markets where Google operates data centers. It manages an external social media agency responsible for monitoring, paid social, creative asset production, and community management across platforms. Working with Google’s Marketing and Data Center Brand teams, the manager advises on and reviews social media content to reinforce data center narratives focused on community outcomes, responsible execution, and economic opportunity. The role works across Global Communications & Public Affairs and external partners to demystify data centers, cultivate local trust, and communicate Google’s long-term support of local communities.

Requirements

Bachelor’s degree or equivalent practical experience.
10 years of experience in communications, public relations, or public affairs, with a focus on social media.

Nice To Haves

Experience working on political campaigns and other large company initiatives requiring cross-functional collaboration.
Ability to work effectively as a team player, meet project deadlines, and demonstrate exceptional attention to detail.
Ability to think strategically and develop creative communications strategies that drive results.
Ability to quickly learn about public policy and the energy industry.
Excellent project management skills, including the ability to manage multiple projects simultaneously and meet tight deadlines.
Excellent written and verbal communication skills, including the ability to craft compelling social media messaging and build relationships with key stakeholders.

Responsibilities

Develop and execute a social media strategy tailored to hyperlocal audiences in U.S. markets, working with the agency of record and Google’s community development managers (CDMs).
Manage the external social media firm’s landscape monitoring, audits, paid social campaigns, and community communications across channels.
Review and approve copy, visual assets, and engagement strategies to ensure quality and brand consistency.
Ensure social media activations align with Google’s narratives around innovation, affordability, environmental protection, and community benefits.
Establish KPIs and sentiment metrics with the agency, use real-time data to optimize strategies, and report insights to leadership.