Social Media Manager - Office Of Communications and Marketing - UTK

University of Tennessee•Knoxville, IA

2d•Hybrid

About The Position

The Social Media Manager is a member of the Office of Marketing and Brand Strategy within University Marketing and Communications. The role leads the university’s social media program and manages its primary social media platforms, @UTKnoxville. Working closely with division leadership and campus partners, the manager supports university priorities, advises on social media strategy, develops standards, and leads strategy execution. The manager supervises a social media associate and social media interns, collaborates with contributors throughout the division, advises campus partners, and leads the campus social media communicators group. The position also monitors activity and engagement and supports issues management through strategic advising and content planning. This is an onsite position based in Knoxville, Tennessee, with some flexibility for a hybrid work schedule. The university describes its benefits package as including health insurance and retirement plans through the State of Tennessee, annual and sick leave accruals, longevity pay, tuition waivers and discounts, and additional benefits.

Requirements

Associate’s degree in communications, public relations, journalism, marketing, or a related field.
At least 5 years of professional experience directly related to the specified duties and responsibilities.
Experience supervising.
Experience managing an institutional or organizational social media account.
Advanced knowledge of various social media platforms.
Understanding of social media best practices and ability to execute them and train others in them.
Advanced knowledge of marketing and communications strategies.
Demonstrated judgment and ability to manage the university’s reputation.
Advanced knowledge of emerging web and social technologies.
Ability to evaluate analytics and create reports summarizing content effectiveness.
Ability to lead direct reports and set strategy for peers.
Excellent short-burst writing and editing skills.
Ability to think quickly and willingness to be clever.
Ability to meet deadlines and adapt to changing priorities.
Ability to stay calm and work well in a crisis.
Must be legally authorized to work in the United States full-time without requiring employment-based visa sponsorship now or in the future.

Nice To Haves

Bachelor’s degree in communications, public relations, journalism, marketing, or a related field.
Experience managing higher education social media accounts.

Responsibilities

Set annual priorities for the university’s primary social media platforms, define how social media will support brand campaigns, and identify opportunities for campus partner collaboration.
Oversee social media content execution across the university’s primary platforms and lead development of content supporting brand campaigns.
Manage a shared content calendar for news, events, milestones, and other audience-building, engagement, and information opportunities.
Develop and maintain university social media standards, training, and documentation for campus communicators.
Manage university social media management platforms, tools, vendors, and contracts.
Supervise a social media associate and social media interns.
Organize and lead discussions with social media content contributors across the division.
Contribute to feature content development across the division and define how stories will be told on social media.
Advise campus partners on planning and executing social media storytelling across the university account network.
Lead and facilitate the campus social media communicators group.
Monitor social media activity and engagement and work with colleagues to identify and elevate emerging issues.
Support issues management through monitoring, strategic advising, and content planning.