Communications Manager II – Social Media Communications

Bank of America•Charlotte, NC

3d•Onsite

About The Position

At Bank of America, the Communications Manager II is a strategic, trusted partner to a line of business and/or senior management leaders. The role designs and executes enterprise-wide and line-of-business communications strategies and messaging, leads high-priority initiatives and projects, and creates engaging messaging for employees. It also serves as a control partner and supports growth strategies through the company’s brand, reputation, and business plans. The Social Media Communications Manager supports the MTM Social Media model and provides ongoing social support for MTM. The role manages multiple MTM LinkedIn social media programs and corporate messaging across Bank of America’s enterprise social channels, including LinkedIn, X, Facebook, and Instagram. It also supports the employee Social Employee Program (Dynamic Signal). The role leads strategy and execution for Bank of America brand social handles and MTM LinkedIn, working with MTM, Communications, and Media executives to understand business objectives, develop authentic executive voices, build trusted relationships, and coordinate with an agency to write and review social copy and assets. It expands the employee social program in a compliant manner and works with internal and agency partners on governance, risk management, controls, and social media guidelines. The manager also provides executive and employee training, defines executive social support models, tracks performance through KPIs and reporting, and makes data-driven recommendations to improve engagement, reach, and brand sentiment. In addition, the role develops and executes strategic communication plans; creates consistent and engaging leader messaging and other written and visual content; delivers communications through channels such as email, announcements, town halls, videos, and blog posts; and collaborates across business and corporate functions to produce impactful communications for internal and external audiences.

Requirements

At least 7 years of experience in communications, social media, or the financial services industry.
Strong risk management experience, including defining and adhering to processes and business controls and knowing when to engage subject matter experts such as Compliance or Legal.
Strong copywriting skills and the flexibility to write from a brand or individual’s perspective with an emphasis on authenticity.
Ability to communicate effectively with employees at all levels and senior executives, and comfort presenting to small and large groups.
Flexibility to balance planned and unplanned social media events.
Ability to own and execute a project end-to-end.
Collaborative approach with strong interpersonal and relationship-building skills.
Creative and resourceful approach with a continuous improvement mindset.
Attention to detail, research skills, and a client-focused mindset.
Knowledge of key social media channels and platforms, including LinkedIn, Instagram, and X.
Skills include active listening, attention to detail, collaboration, oral and written communications, customer and client focus, influence, presentation skills, prioritization, risk management, adaptability, business acumen, planning, project management, and strategic thinking.

Responsibilities

Lead strategy and execution for Bank of America brand social handles and MTM LinkedIn, partnering with MTM, Communications, and Media executives to understand business objectives.
Develop authentic executive voices, build trusted relationships, and work with an agency to write and review social media copy and assets for brand and MTM personal social handles.
Expand the Employee Social Program (Dynamic Signal), enabling employees to participate on social media compliantly and increasing brand sentiment.
Serve as a social media subject matter expert and deliver executive and employee training, including one-on-one sessions and presentations to large groups.
Define broader executive social support models beyond the MTM program.
Track social media performance through KPIs and reporting, and provide data-driven recommendations to strengthen engagement, reach, and brand sentiment.
Adhere to social media governance, risk management, and compliance requirements; partner with Communications, Marketing, Legal, Compliance, and agency partners to establish controls and maintain guidelines.
Develop and/or execute strategic communication plans to drive business and team objectives.
Use financial services and line-of-business or staff-function knowledge to influence business results through strategic communications.
Lead the creation of consistent, engaging, and strategic messaging, including leader messaging, articles, interviews, and other written and visual pieces.
Deliver targeted and enterprise-wide communications through email, written announcements, employee messaging, town halls, videos, and blog posts.
Partner with Media Relations, Global Marketing, Public Policy, Human Resources, Legal, and Local Markets teams to support priority programs and create impactful content.
Drive innovation in communication approaches and channels for external and internal audiences, including clients, customers, influencers, partners, regulators, elected officials, executive leadership, and employees.
Balance planned and unplanned events and execute projects end-to-end.