Communications Manager II – Social Media Communications

Bank of America•Charlotte, NC

2d•Onsite

About The Position

At Bank of America, the Communications Manager II serves as a strategic, trusted partner to business and senior management leaders, designing and executing enterprise-wide and line-of-business communications strategies. The role leads high-priority communications initiatives and projects, creates engaging messaging, acts as a control partner, and supports growth strategies through the company’s brand, reputation, and business plans. The Social Media Communications Manager supports the MTM Social Media model, including ongoing social support for MTM. The role manages multiple MTM LinkedIn social media programs and corporate messaging across Bank of America’s enterprise social channels, including LinkedIn, X, Facebook, and Instagram. It also supports the employee Social Employee Program (Dynamic Signal). The role develops and executes strategic communications plans, creates consistent messaging for a range of audiences and channels, and partners with internal teams and external agencies to deliver impactful content. It requires strong social media expertise, sound risk and compliance practices, and the ability to support both planned and unplanned events.

Requirements

At least 7 years of experience in communications, social media, or the financial services industry.
Strong risk management experience, including defining and adhering to processes and business controls and knowing when to engage subject matter experts such as Compliance or Legal.
Strong copywriting skills and the flexibility to write from a brand or individual’s perspective with an emphasis on authenticity.
Ability to communicate effectively with employees at all levels and senior executives, and comfort presenting to small and large groups.
Flexibility to balance planned and unplanned events in support of social media.
Ability to own and execute projects end-to-end.
Collaborative approach with strong interpersonal and relationship-building skills.
Creative and resourceful, with a continuous-improvement mindset.
Detail-oriented, with research skills and a client-focused mindset.
Knowledge of key social media channels and platforms, including LinkedIn, Instagram, and X.
Skills in active listening, attention to detail, collaboration, oral and written communications, customer and client focus, influence, presentation, prioritization, risk management, adaptability, business acumen, planning, project management, and strategic thinking.

Responsibilities

Lead strategy and execution for Bank of America brand social media accounts and MTM LinkedIn, partnering with MTM, Communications, and Media executives to understand business objectives and develop authentic executive voices.
Build trusted relationships and work with an agency to write and review social media copy and assets for distribution on brand and MTM personal social handles.
Lead expansion of the Employee Social Program (Dynamic Signal), enabling employees to participate on social media compliantly and increasing brand sentiment.
Serve as a social media subject matter expert and deliver executive and employee training, including one-on-one sessions and large-group sessions of 300–400 people.
Define broader executive social support models, track performance through KPIs and reporting, and provide data-driven recommendations to improve engagement, reach, and brand sentiment.
Adhere to social media governance, risk management, and compliance requirements, partnering with Communications, Marketing, Legal, Compliance, and agency partners to establish controls and maintain guidelines.
Develop and/or execute strategic communication plans to drive business and team objectives.
Apply financial-services and line-of-business or staff-support-function knowledge to influence business results through strategic communications.
Lead creation of consistent, engaging, and strategic messaging, including leader messaging, articles, interviews, and other written and visual content that reflects the company’s tone and narrative.
Deliver targeted and enterprise-wide communications through email, written announcements, employee messaging, town halls, videos, and blog posts.
Partner with Media Relations, Global Marketing, Public Policy, Human Resources, Legal, and Local Markets teams to advance priority programs and create engaging content, while staying connected with key stakeholders.
Drive innovation and new approaches to communicating across existing and new channels for external and internal audiences, including the public, clients and customers, influencers and partners, regulators and elected officials, Board and Executive leadership, and employees.
Own and execute projects end-to-end, balancing planned and unplanned social media support.