Social Media Manager - Full time

Four Seasons Hotels and Resorts • Four Seasons Maui, HI

11d • $89,000 - $98,500

About The Position

The Social Media Manager supports the Resort’s Director of Public Relations and Marketing and is part of the Commercial Division, reporting to the Director of Public Relations. The role is responsible for developing and executing an always-on social media content strategy, integrating professional, creator-led, and influencer content. It works closely with the commercial team to support the resort’s owned, earned, and paid integrated marketing strategy.

The position requires valid authorization to work in the United States at the time of application. The full-time schedule is based on operational needs and includes evenings, weekends, and public holidays.

Requirements

• At least two years of experience in social media marketing, content development, or a related field.
• Excellent written and verbal communication skills in English.
• Exceptional visual and creative instincts, with a strong understanding of luxury brand expression and social-first storytelling.
• Ability to think strategically, understand key business issues, and manage day-to-day execution of social media and marketing plans.
• Strong organizational, analytical, and time-management skills, including the ability to prioritize, manage multiple projects, and follow through consistently.
• Demonstrated experience developing and executing organic social content strategies, including creator- and influencer-led initiatives.
• Appreciation for local culture and community, and ability to identify authentic content opportunities that reflect the destination and brand.
• Understanding of public relations and digital marketing.
• Positive, optimistic, energetic, and professional approach in a fast-paced environment.
• Collaborative team orientation, willingness to support colleagues and cross-functional initiatives, and ability to work independently as well as on a team.
• Ability to manage multiple priorities under tight deadlines while maintaining attention to detail and focus on broader business objectives.
• Sound judgment and appreciation of reputational risks.
• Strong computer skills, including MS Office, and ability to learn new applications and systems.
• Understanding of current and emerging social media channels, including Instagram, TikTok, Facebook, X, YouTube, LinkedIn, and Snapchat.
• Professional behavior and decorum aligned with corporate and property culture and goals.
• Understanding of social media’s contribution to commercial objectives, including brand awareness, engagement, demand generation, consideration, and revenue performance.
• Valid authorization to work in the United States at the time of application.

Nice To Haves

• Luxury hospitality experience.
• Experience capturing and editing content, including photography and short-form video.

Responsibilities

• Lead social media strategy development and execution, primarily to support integrated marketing efforts.
• Develop and manage monthly content calendars reflecting Four Seasons brand expression and business priorities.
• Lead content planning and production, managing photographers, videographers, content creators, and influencers.

Benefits

• Comprehensive benefits package, including medical, dental, life insurance, 401(k), and Roth.
• Paid time off, including vacation, sick time, Live Well Day, and Community Care Day.
• Training and development opportunities.
• Learning & Development Subsidy.
• Career opportunities within the hotel and across Four Seasons.
• Employee Travel Program.
• Complimentary dry cleaning for employee uniforms.
• Complimentary employee meal and paid meal break.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed