Automotive Social Media and Content Manager

Nissan of Hendersonville (Nation Auto Group) • Hendersonville, TN

19d • Onsite

About The Position

Nissan of Hendersonville is seeking a creative, energetic Social Media Manager to create content that brings the dealership’s vehicles, people, and activities to life online. This is a hands-on, on-site content creation role involving photography and videography of new and pre-owned vehicles for listings and social media, along with other promotional content.

The role manages content across the dealership’s social media platforms and helps increase visibility and engagement through engaging posts, short-form videos, and a consistent brand voice. The Social Media Manager works with Sales and Management to identify vehicles and promotions for additional exposure, covers dealership and community activities, monitors audience engagement, and looks for ways to improve content performance. The position also assists with basic graphic design and digital marketing materials.

Requirements

• Strong interest in social media, photography, videography, and content creation.
• Comfort using a smartphone and/or digital camera to take photos and videos.
• Experience creating Instagram Reels, TikTok videos, YouTube Shorts, or similar short-form content.
• Basic video and photo editing skills.
• Creative personality with an eye for interesting and engaging content.
• Strong organization and time-management skills.
• Ability to work independently and complete vehicle photos and videos consistently on schedule.
• Comfort interacting with customers and dealership employees on camera.
• Excellent communication skills.
• Dependable, positive, and willing to take initiative.

Nice To Haves

• Automotive experience is helpful but not required.

Responsibilities

• Photograph new and pre-owned vehicles for online listings and social media.
• Record and edit vehicle videos, walkarounds, short-form videos, Reels, and other promotional content.
• Photograph vehicles quickly and accurately so inventory can be posted online without unnecessary delays.
• Manage and create content for Facebook, Instagram, TikTok, YouTube, and other relevant social media channels.
• Create posts featuring vehicles, special offers, dealership events, employees, customer deliveries, and community involvement.
• Create short-form video content designed to increase views, followers, engagement, and dealership visibility.
• Maintain a consistent posting schedule and dealership brand voice.
• Monitor comments, messages, and social media engagement and respond appropriately.
• Work with Sales and Management to identify vehicles and promotions for additional exposure.
• Photograph dealership events, employee activities, customer celebrations, and community events.
• Assist with basic graphic design, promotional materials, and digital marketing content.
• Track social media performance and identify opportunities to improve reach and engagement.
• Stay current on social media trends and bring fresh ideas to the dealership.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed