Social Media Manager

VigorCare Pediatric Services • Chicago, IL

6d

About The Position

The Social Media Manager develops and manages social media content and strategy to grow the organization’s presence, reflect its brand, engage audiences, support business objectives, and build online communities. The role works closely with marketing, creative, communications, and other teams to plan campaigns, publish content, monitor conversations, and assess performance. It calls for strong writing and creative judgment, organization, platform knowledge, and adaptability to changing trends and priorities.

Success means building a consistent and credible social presence that serves organizational goals and audience needs. The manager delivers thoughtful content on schedule, encourages constructive engagement, uses performance insights to improve results, and works effectively with colleagues across the organization. Performance may be assessed against agreed goals for audience growth and quality, engagement, reach and video performance, social-attributed traffic or conversions, content quality and timeliness, and campaign results and compliance.

Requirements

• Demonstrated experience managing social media accounts, campaigns, or online communities.
• Strong writing, editing, and proofreading skills, with the ability to adapt tone and messaging for different platforms.
• Working knowledge of major social media platforms and their content formats, audiences, and publishing tools.
• Experience planning and executing content calendars and managing multiple projects simultaneously.
• Ability to interpret analytics and translate performance data into practical recommendations.
• Familiarity with social media management, scheduling, and reporting tools.
• Strong communication and collaboration skills.
• Excellent organization, attention to detail, and deadline-management abilities.
• Sound judgment when responding to public feedback and handling sensitive or time-critical issues.
• A portfolio or examples of relevant social media work, where available.

Nice To Haves

• Degree, diploma, or equivalent experience in marketing, communications, public relations, journalism, or a related field.
• Experience creating or coordinating graphic, photo, and video content.
• Familiarity with design or editing tools such as Canva, Adobe Creative Cloud, or short-form video editing software.
• Experience with paid social campaigns, influencer partnerships, or creator programs.
• Knowledge of SEO, social listening, customer relationship management, or web analytics tools.
• Experience in the relevant industry or sector.
• Understanding of accessible content practices, including captions, alternative text, and readable design.

Responsibilities

• Develop and manage a social media strategy aligned with the organization’s brand, audience, and marketing goals.
• Create and maintain a content calendar for relevant social platforms.
• Write, edit, schedule, and publish engaging content in the appropriate voice for each platform.
• Coordinate the creation of social assets, including graphics, photos, short-form video, and other multimedia.
• Adapt campaigns and content for different audiences, platforms, formats, and customer-journey stages.
• Monitor social channels, respond to comments and messages, and foster positive, respectful community engagement.
• Track conversations, audience sentiment, industry developments, and emerging platform features and trends.
• Collaborate with marketing, communications, sales, customer support, and creative teams on messaging and campaigns.
• Use social media management and analytics tools to schedule content, monitor activity, and generate reports.
• Measure results against agreed key performance indicators, analyze performance data, and use insights to improve content, publishing schedules, and campaign effectiveness.
• Support influencer, creator, partnership, paid-social, or campaign initiatives as required.
• Follow brand guidelines, platform policies, accessibility practices, and applicable advertising and disclosure requirements.
• Identify potential reputational or customer-service issues and escalate sensitive matters according to established procedures.
• Maintain organized records of content, approvals, campaign assets, and performance results.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed