Social Media Manager

ECPI University • Virginia Beach, VA

132d • $60,000 - $75,000 • Onsite

About The Position

ECPI University is seeking a strategic, social-first storyteller to lead social media across the university. The role translates institutional priorities into authentic, engaging, and relevant content. It oversees daily planning, creation, publishing, and management of social content across ECPI University and affiliate channels, including developing platform-specific content, managing the editorial calendar, coordinating shoots across campuses, and working with faculty, students, alumni, subject matter experts, departments, and campus teams to capture stories from across the ECPI University experience.

The Social Media Manager stays current on platform trends, uses performance data to guide decisions, and manages community engagement by monitoring and responding to comments. The role supervises the Digital Communications Specialist and collaborates with the broader marketing team on projects supporting ECPI’s brand, mission, and enrollment goals.

Requirements

• 4+ years of hands-on social media management experience in a professional setting.
• Strong writing skills and ability to adapt voice across platforms and audiences.
• Strong content creation skills, including photography, short-form video, basic editing, and social copywriting.
• Comfort being on camera and helping others feel comfortable participating in social content.
• Experience coordinating content shoots, managing calendars, and working across teams, departments, or locations.
• Experience building influencer, ambassador, student, alumni, or community partnerships.
• Comfort with analytics tools and social media management platforms.
• Experience with community management, including monitoring and responding to comments and reviews.
• Sound judgment when representing a brand publicly, responding to audience engagement, and deciding when to escalate sensitive issues.
• Creative, detail-oriented, and team-oriented mindset, strong organizational instincts, and willingness to support work beyond social media.

Nice To Haves

• Bachelor’s degree in Marketing, Communications, or a related field preferred.

Responsibilities

• Lead social media across ECPI University and affiliate channels.
• Plan, create, publish, and manage daily social content.
• Develop platform-specific content and manage the editorial calendar.
• Coordinate content shoots across campuses and work with faculty, students, alumni, subject matter experts, departments, and campus teams to capture stories.
• Stay current on platform trends and use performance data to guide decisions.
• Monitor and respond to comments and reviews as part of community management.
• Supervise the Digital Communications Specialist.
• Collaborate with the broader marketing team on projects supporting ECPI’s brand, mission, and enrollment goals.
• Support work beyond social media as needed.

Benefits

• Comprehensive benefits program designed to support health, wellbeing, and work/life balance.
• Competitive compensation.
• Room to grow within a mission-driven organization.
• Collaborative, innovative environment.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager