Social Media Manager (Aerie)

American Eagle Outfitters•New York, NY

18d

About The Position

We are seeking a creative and strategically-minded Social Media Manager to lead our social media presence across all platforms. This role is ideal for a content-savvy storyteller who thrives at the intersection of brand strategy, visual communication, and audience engagement. You will be responsible for developing and executing end-to-end social media strategies that align with our brand voice, drive engagement, and build meaningful community connections.

Requirements

3-5+ years of social media experience, preferably at a consumer brand, creative agency, or digital-first company.
Demonstrated experience in developing high-impact social campaigns with measurable results.
Strong aesthetic sensibility with a portfolio of standout creative content.
Deep understanding of the unique language, trends, and behaviors of each social platform.
Experience working with creative teams or tools (Adobe Suite, Canva, CapCut, etc.).
Comfortable analyzing social performance data and turning insights into actionable strategies.
Excellent copywriting and communication skills.
Self-starter with excellent time management, project management, and attention to detail.
Experience in lifestyle, fashion, or youth culture sectors.
Familiarity with influencer marketing and user-generated content strategies.

Responsibilities

Develop and maintain a comprehensive social media strategy aligned with brand goals, product launches, and seasonal campaigns.
Own and manage the editorial calendar across platforms (Instagram, TikTok, Pinterest, YouTube, etc.).
Conduct competitive analysis of content to identify trends, gaps, and opportunities.
Collaborate with cross functional marketing teams to ensure messaging consistency.
Conceptualize, brief, and manage the production of original social content including graphics, videos, carousels, stories, and Reels.
Work with in-house creatives (designers, videographers, copywriters) to produce compelling content that drives engagement and conversion.
Bring a strong visual POV to all assets, ensuring a cohesive brand aesthetic.
Attend seasonal photoshoot & ad hoc studio shoots to capture desired content by means of self shooting & editing as well as partnering with photographers & videographers.
Lead organic growth strategies across platforms through compelling content, community interaction, and experimentation.
Optimize posting cadence, hashtags, CTAs, and format based on performance data and platform best practices.
Identify new and emerging channels that align with brand values and audience interests.
Monitor and respond to community conversations, DMs, and comments to foster loyalty and trust.
Identify opportunities to surprise and delight users with timely, thoughtful interactions.
Define KPIs and track performance across all channels, reporting on engagement, reach, growth, and content effectiveness.
Leverage data to inform ongoing optimization of content, tone, timing, and format.
Stay current on industry trends, algorithm updates, and platform innovations.