Social Media Manager, NT Live

NinjaTrader • Chicago, IL

18d • Hybrid

About The Position

NinjaTrader is seeking a senior individual contributor to own and grow NinjaTrader Live’s social presence. The role develops strategy and creates measurable results across X/Twitter, Instagram, TikTok, LinkedIn, YouTube, and Facebook, turning livestream personalities, segments, and community into platform-native content that attracts viewers and encourages them to return. The position works day to day with the Social Media team and reports to the Sr. Manager, Content Marketing.

The Social Media Manager develops channel goals and content pillars; creates and publishes content; maintains the approved brand voice and visual identity; and manages a calendar that balances evergreen material with time-sensitive market commentary and live-show moments. The role leads production of video-on-demand clips with the team and marketing Video Producer, and promotes livestream viewership and registrations for live events, trading competitions, newsletters, and other initiatives.

The position also oversees campaign and product-launch copy and assets, compliance and approval workflows, and community management across NinjaTrader Live’s social channels. It partners with content, product, and growth teams, represents the social function in cross-functional forums, and reports weekly social metrics, translating performance insights into recommendations and business cases that inform strategy, resourcing, and budget decisions.

Requirements

• Bachelor’s degree in marketing, communications, journalism, or a related field, or equivalent hands-on experience.
• At least 6 years of related experience in social media, content creation, or digital marketing (agency or in-house), or at least 4 years with a master’s degree.
• Demonstrated end-to-end ownership of a major social or content program, including strategy, roadmap management, and measurable results.
• Proven track record growing social media for a financial brand, media company, or creator.
• Deep knowledge of the futures, prop trading, or crypto space, including its audiences, communities, and culture; alignment with a credible, trader-focused, authentic voice.
• Experience building and leading community management programs, owning a brand’s community strategy, and representing a brand publicly.
• Ability to work in a fast-moving, live-content environment and deep understanding of short-form video, X, and live-driven content ecosystems.
• Strong graphic design skills, including independently and collaboratively creating effective visuals from a brief; comfort with Adobe Premiere or similar video editing software.
• Experience with Sprout Social, Adobe Creative Suite, Canva, and project management tools such as Jira, ClickUp, or Monday.com.
• Experience using AI tools in a marketing workflow for ideation, copywriting, research, or asset creation; Claude and ChatGPT are preferred.
• Experience adapting long-form content into short-form, social-first formats by identifying the hook and cutting to what matters; fluency in meme culture and internet humor and the judgment to use it strategically.
• Strong writing skills, including sharp hooks and concise captions; ability to adapt tone across platforms and audiences, communicate recommendations clearly in writing and meetings, and follow compliance and approval processes.
• Highly organized, with experience managing vendors, agencies, or contractors alongside multiple content streams and cross-functional workstreams.
• Proven ability to align content, product, and growth stakeholders without formal authority, including at Manager and Director levels.

Nice To Haves

• Comfort on camera for short-form video content such as TikTok and Reels.
• Basic familiarity with paid social and how organic and paid social work together.
• Familiarity with Social SEO, including optimizing captions, hashtags, and scripts to improve discoverability on TikTok, YouTube, and other platforms.

Responsibilities

• Own the social strategy for NinjaTrader Live business accounts across X/Twitter, Instagram, TikTok, LinkedIn, YouTube, and Facebook, setting channel goals and content pillars and adapting to platform changes and trends.
• Ideate, create, and publish social content and compelling copy that reflects the livestream’s tone and personality, including trader education, market commentary, and suitable humor and memes; use AI tools in daily work.
• Develop and maintain NinjaTrader Live’s company-approved social brand voice and visual identity, adapt content for each platform, and design social assets with the internal Design Team.
• Manage the content roadmap and calendar, balancing evergreen content with timely market commentary, in-show moments, and breaking news.
• Lead VOD clip production by identifying timestamps and collaborating with the team and marketing Video Producer on platform-ready clips with captions, subtitles, and on-screen text.
• Drive livestream viewership and registrations for initiatives such as live events, trading competitions, and newsletters; leverage on-air guests and contributors and manage influencer, creator, and agency relationships.
• Oversee copywriting, captions, and asset coordination for campaigns and product launches, and design, document, and follow compliance workflows and approval processes.
• Own community management by setting guidelines, response standards, and escalation paths; direct responses to comments, DMs, mentions, and tags; cultivate an engaged community; and monitor brand mentions and sentiment for emerging issues.
• Lead cross-functional initiatives with content, product, and growth teams, build alignment without formal authority, represent NinjaTrader Live social in cross-functional forums, and advise other business units while building relationships with Manager- and Director-level stakeholders.
• Deliver weekly social metrics reporting connecting audience growth, click-through, and engagement to business outcomes, and turn insights into recommendations and business cases informing content strategy, resourcing, and budget decisions.

Benefits

• Annual target bonus of 10%, based on individual performance (50%) and company/team performance (50%).
• 401(k) plan with company matching up to 3.5% of employee contributions.
• Annual paid time off allowance accruing at 18 days per year.
• Seven paid holidays annually.
• Five conditional holidays annually.
• One service day annually.
• Paid parental bonding leave.
• Health coverage.
• Vision coverage.
• Dental coverage.
• Life insurance covered 100% by NinjaTrader.
• Disability insurance covered 100% by NinjaTrader.
• For Chicago-based employees, hybrid work with in-office Tuesday through Thursday and remote work Monday and Friday.
• 20 additional flex remote days annually.
• Six company-wide office-optional weeks tied to major holidays.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior