Social Media Shop Live Host

RUE GILT GROUPE•Boston, MA

12d•$40 - $65•Onsite

About The Position

Rue Gilt Groupe is seeking a confident, high-energy, fashion-forward Live Host to represent Gilt and host live selling streams from its studio in Boston’s Seaport District. The host will style and showcase fashion products, engage with viewers in real time, and help convert viewers into loyal shoppers through entertaining, authentic live commerce. The role involves presenting clothing and accessories, discussing fit, fabric, and styling, answering viewer questions, and collaborating with production and marketing teams on promotional hooks, flash sales, and content flow. The host must maintain energy and professionalism during extended broadcasts and social teasers, and adapt to a dynamic, testing-based production calendar. The position requires schedule flexibility for Wednesday, Thursday, and Friday production, with occasional Saturdays, and availability for both mid-day (12:00 PM–3:00 PM EST) and evening (6:00 PM–9:00 PM EST) testing blocks. The position is in person in Boston, Massachusetts. The approved salary range is $40–$65 per hour; final compensation may vary based on factors such as experience, education, skills, location, and internal equity. Depending on role eligibility, compensation may also include bonus or commission, stock options, 401(k) participation, paid time off, medical, dental, vision, and basic life insurance.

Requirements

Strong passion for fashion trends, styling, and discussing apparel naturally.
Outgoing, charismatic, and comfortable appearing live on camera for multi-hour sessions.
Ability to improvise and pivot quickly during live commentary.
Flexibility to support a dynamic production calendar, including core days Wednesday, Thursday, and Friday, occasional Saturdays, and both mid-day and evening testing blocks.
High school diploma or equivalent.
One to three years of on-camera, live-streaming, broadcast, or public-facing presentation experience.
One to three years of hands-on experience in on-camera hosting, content creation, or live selling may be considered in lieu of a degree.
One to three years of work experience in live audience engagement.
Ability to operate live-streaming equipment such as ring lights, microphones, cameras, and teleprompters, and troubleshoot basic AV issues.
Working familiarity with social media live platforms, including pinning products, running promotions, managing the live cart, and reading real-time engagement.
Ability to interpret viewer count, GMV, conversion, and engagement metrics and adjust delivery accordingly.
Advanced understanding of social media content trends and short-form video best practices.
Must be currently authorized to work in the United States on a full-time basis; the position is not eligible for visa sponsorship now or in the future.

Nice To Haves

Prior live-commerce hosting experience on platforms such as TikTok Shop, TalkShopLive, Whatnot, or Instagram Live.
Associate's or bachelor's degree in communications, marketing, theater, broadcasting, or a related field.
Experience with live commerce, QVC/HSN-style selling, or TikTok/Instagram LIVE.
Prior experience in retail, sales, or product demonstration.

Responsibilities

Host interactive Social Site Live sessions showcasing fashion collections.
Present clothing and accessories, discussing fit, fabric, and styling tips.
Answer viewer questions in real time to build rapport and support sales conversions.
Maintain enthusiasm, charm, and professionalism throughout extended live broadcasts and social teasers.
Collaborate with production and marketing teams to plan promotional hooks, flash sales, and content flow.
Improvise and pivot during live chat commentary to keep engagement moving at a productive pace.
Use live engagement metrics to adjust delivery.