Social Media Manager

Genesis • San Carlos, CA

16d

About The Position

Genesis is hiring a Social Media Manager to own the company’s brand across social platforms, beginning with X and expanding to LinkedIn, YouTube, and other channels. The role builds awareness, understanding, and engagement among researchers, labs, scientists, and prospective hires. Working with engineering and founders, the Social Media Manager will capture and communicate research, hardware, and model-training work, demonstrating Genesis’s work and leadership with accurate, well-supported content. As robots move into customer deployments, the role will help share more real-world work while ensuring claims are carefully represented and supporting founder-led content.

The position combines channel strategy and publishing, technical editorial work, short-form video production, community engagement, launch coordination, and measurement. The Social Media Manager will spend time with engineering and founders to understand work at its source, and will review robot footage and captions so posts accurately convey operating conditions, autonomy, playback speed, and edits. Customer material must have the necessary customer approval and data-rights review.

Requirements

• Social media or editorial experience, including direct responsibility for a technical organization’s channels.
• Technical comprehension sufficient to identify a useful story in a research paper or hardware review while preserving important caveats.
• Short-form video production skills, including hands-on shooting and editing or experience directing others through specific briefs and useful feedback.
• Strong writing skills for both concise posts and substantive technical threads, with judgment about when a diagram or unbroken clip communicates better than copy.
• Sound editorial judgment about what is ready to publish, what needs technical review, and what should remain private.
• Track record of building relationships with researchers and open-source contributors through useful exchanges and consistent credit.
• Clear understanding of channel analytics and audience quality, supported by examples of changes made in response to evidence.

Nice To Haves

• Experience covering robotics or embodied AI, with familiarity with open-source research communities and contributor norms.
• A record of supporting founder-led content while preserving individual voices.
• Experience handling public questions about automation and jobs with direct answers and respect for industrial workers.

Responsibilities

• Run Genesis’s social channels, beginning with X and extending to LinkedIn, YouTube, and other platforms; own the publishing calendar and adapt material for each audience.
• Capture and edit short videos from the lab and field, or direct shoots and edits, planning footage with engineers to make tasks and results clear to viewers.
• Turn research and model-training work into technical threads centered on a specific finding, evaluation choice, hardware constraint, or lesson from a failed attempt.
• Spend time in engineering reviews and with founders each week to capture work at the source and develop founder-led posts that preserve individual voices and technical judgment.
• Engage researchers and the Genesis World open-source community through substantive replies and questions, credit contributors, and route technical questions to the appropriate people.
• Coordinate launch-day publishing with product marketing, support employee voices, and prepare assets that enable accurate sharing.
• Review robot footage and captions for platform, operating conditions, autonomy, playback speed, and edits that could affect interpretation; confirm customer approval and data-rights review for customer material.
• Measure reach and meaningful engagement among researchers, engineers, and target candidates, and use audience quality and results to improve the following week’s work.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed