Social Media Manager

Replika

18d • Remote

About The Position

Replika is hiring a hands-on Social Media Manager to own stories and community engagement across its social platforms. The role combines setting social and community strategy with personally creating and publishing content, appearing on camera, responding to users, working with creators, and communicating community feedback to the company. The manager will work directly with the CEO and stay closely connected to product launches and company developments. Primary channels include X, Instagram, Facebook, YouTube, Discord, and Reddit; TikTok may be added later.

The role is fully remote and requires working CET hours. Replika offers a flexible job schedule and a generous vacation policy, and the position provides the opportunity to affect users worldwide and work on applied AI for consumers.

Requirements

• Must be comfortable appearing on camera and provide examples of content where the candidate is the face, not only the editor.
• Experience growing brand accounts on X, Instagram, YouTube, and Facebook, with demonstrable audience and engagement results and ideally sign-ups or installs.
• Experience managing online communities on Discord, Reddit, or similar platforms, including keeping a large community active, fair, and safe.
• Strong capabilities across multiple platforms; TikTok may not be the candidate’s primary channel for this role.
• Ability to create, shoot, edit, and publish content quickly without a production team or multiple rounds of approval.
• Good judgment in public communications, including distinguishing lighthearted situations from serious issues and knowing what not to post.
• Ability to shape strategy while personally executing the work.
• Excellent written and spoken English.

Nice To Haves

• A personal following that the candidate has built.
• Experience with a consumer subscription app, ideally in AI or products related to connection, relationships, or wellbeing.
• Experience working with a founder or CEO on their personal social presence.
• Experience guiding a community through a major product change while maintaining its cohesion.
• TikTok experience.

Responsibilities

• Manage day-to-day social channels on X, Instagram, YouTube, and Facebook, including planning calendars, posting, and replying in Replika’s voice.
• Create content independently, including concepting, filming, editing, and publishing short videos, product walkthroughs, behind-the-scenes content, launch materials, and user stories.
• Manage Discord and Reddit communities, engage daily, work with community moderators, answer questions, and help users feel heard.
• Identify community feedback, positive reactions, frustrations, and emerging issues, and communicate relevant information quickly to product teams and the CEO.
• Respond calmly and honestly to public issues and escalate when appropriate.
• Find and build relationships with creators who discuss AI companions, and help extend effective organic content.
• Build the CEO’s social presence alongside the brand’s by filming together, shaping posts, and developing shareable stories about the company’s work.
• Track the impact of posts, threads, and creators on app visits or acquisition, and adjust the plan based on results.

Benefits

• Flexible job schedule.
• Generous vacation policy.
• Direct impact on millions of worldwide users within months.
• Opportunity to push the boundaries of applied AI in a consumer setting.
• Fully remote work.

What This Job Offers

• Job Type: Full-time
• Education Level: No Education Listed