Social Media Manager

S3 Sanitation Cleaning•Dallas, TX

22d

About The Position

Supply Sanitation Systems and S3 Sanitation Cleaning are seeking a creative Social Media Manager to implement social media marketing for both businesses. Supply Sanitation Systems is a privately owned specialty chemical company that has operated for 22 years. S3 Sanitation Cleaning, established in 2012, provides turnkey sanitation solutions to the food processing industry. This is a full-time opportunity with a growing organization and potential for professional growth. The Social Media Manager will develop and execute content strategy, build brand awareness, generate inbound traffic, and cultivate leads and sales. The role calls for a motivated professional with experience and interest in creating relevant content, blogging, participating in online communities, and providing social media leadership.

Requirements

Knowledge and experience in traditional marketing principles.
Creativity and demonstrated experience with social media; provide links to example profiles.
Proficiency in content marketing theory and application.
Experience sourcing and managing content development and publishing.
Ability to move between creative and analytical marketing work and explain the analytical basis for ideas.
In-depth knowledge of social media platforms, their participants, and their use in different scenarios.
Excellent writing and language skills.
Working knowledge of the blogging ecosystem relevant to the companies’ fields.
Ability to communicate information and ideas effectively in written and video formats.
Ability to build and maintain sales relationships online and offline.
Team orientation and confidence to take the lead and guide colleagues when necessary.
Good technical understanding and ability to learn new tools quickly.
Working knowledge of SEO principles, including keyword research.
Strong knowledge of Search and Social principles.

Nice To Haves

A marketing degree is welcomed but is not required when supported by relevant work experience.

Responsibilities

Manage social media marketing campaigns and day-to-day activities.
Curate relevant content for the companies’ ideal customers.
Create, curate, and manage published image, video, and written content.
Monitor social media, listen and respond to users, and cultivate leads and sales.
Conduct online advocacy and open opportunities for cross-promotions.
Develop and expand community and blogger outreach.
Oversee social media design, including profile images, covers, thumbnails, ads, landing pages, and blog design.
Design, create, and manage promotions and social advertising campaigns.
Compile reports for management showing campaign results and ROI.
Represent the companies in social media spaces, engaging in dialogue and answering questions where appropriate.
Develop marketing strategies and demonstrate their effectiveness through testing and metrics.
Develop and implement a proactive process for capturing customer online reviews.
Monitor online ratings and respond accordingly.
Monitor trends in social media tools, applications, channels, design, and strategy.
Identify threats and opportunities in user-generated content and report notable threats to appropriate management.
Analyze campaigns and use qualitative or anecdotal data to recommend revisions.
Monitor best-practice benchmarks for measuring the impact of social media campaigns.
Analyze, review, and report campaign effectiveness to maximize results.
Help guide other employees when necessary on content development, creation and editing, and online reputation management.