Social Media Manager

Allied Universal•Irvine, CA

About The Position

Allied Universal is hiring a Communications and Social Media Manager to lead social storytelling and content strategy across brand channels. The role develops sophisticated social concepts, sustainable campaigns, platforms, and activations; translates complex brand and security topics into impactful social narratives; and presents strategies and their rationale to stakeholders. It requires hands-on creation of content from concept to final output, including graphic design, video production and editing, motion graphics, animation, carousels, and stories. The manager monitors trends and performance, collaborates across teams, and adapts content to emerging news, cultural moments, and security developments. The position also develops and maintains content calendars and campaign toolkits, supports social listening and insights, and creates case studies for internal education, pitches, and awards submissions. The manager builds stakeholder trust through effective presentations and maintains an understanding of business-unit strategies and how they are applied in day-to-day execution.

Requirements

  • Bachelor’s degree in communications, journalism, advertising, media studies, digital marketing, graphic design, marketing, English, business, or a related field.
  • At least 3 years of creative experience in social media and content.
  • At least 3 years of experience in a mentorship role.
  • Ability to develop creative, earned-first social strategies that break through.
  • Strong social art direction and copywriting skills, with a portfolio showcasing graphic design and video production for social media.
  • Deep understanding of content formats, real-time trends, and content-creation best practices across core social channels.
  • Proficiency with Adobe Creative Suite or Adobe Creative Cloud, including tools such as Premiere Pro and After Effects, and experience creating brand content with editing tools such as CapCut, Canva, or TikTok.
  • Proficiency using Hootsuite or comparable social listening tools.
  • Ability to turn a concept efficiently into produced content.
  • Strong collaboration skills across strategy, social, influencer, digital, production, and Corporate/Issues teams.
  • Strong understanding of brand protection, social care, and reputation management across social media platforms.
  • Portfolio showcasing sophisticated social strategies, integrated campaigns, diverse content formats, and case study development.

Nice To Haves

  • Experience at a public company.
  • Experience with Hootsuite or comparable social listening tools.
  • Experience with Adobe tools and/or Canva.
  • Prior experience with reputation management and media relations.

Responsibilities

  • Lead social creative strategy and develop sustainable campaigns, platforms, and activations.
  • Evaluate content performance and adjust communications strategy and future content.
  • Develop, implement, and own a content calendar.
  • Design and assemble social media toolkits for campaigns and initiatives, and support their implementation.
  • Create content for brand social channels, including graphic design, video filming and editing, motion graphics, and animation.
  • Develop concepts, content series, and repeatable templates for platforms including Instagram and LinkedIn.
  • Create content about security trends and developments while applying platform features and best practices.
  • Lead art direction and copywriting for social campaigns, personally executing designs and maintaining consistent brand aesthetics and tone.
  • Create rapid-response content with strategy and creative teams as news, cultural moments, and trends emerge.
  • Support social listening and insights efforts and track security trends and developments in real time.
  • Package and present social content strategies to stakeholders, communicating rationale and impact.
  • Produce social content formats from concept to final output, including static graphics, short-form video, motion graphics, animations, carousels, and stories.
  • Develop creative solutions to social challenges, including budget constraints, stakeholder feedback, and strategic pivots.
  • Package completed work as case studies for internal education, pitches, and awards submissions.
  • Build stakeholder trust through presentations and effective social strategies.
  • Maintain an understanding of each business unit’s direction and social strategy and how it is applied in day-to-day execution.

Benefits

  • Medical, dental, and vision insurance.
  • Basic life and AD&D insurance.
  • Retirement plan.
  • Disability insurance.
  • Eight paid holidays annually.
  • Five sick days and four personal days.
  • Vacation accrued at 3.08 hours biweekly; unused vacation is paid out where required by law.
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