Social Media Manager - Waxing the City

Purpose Brands, LLC•Woodbury, MN

9d•$70,000 - $80,000•Hybrid

About The Position

Purpose Brands, parent company of Orangetheory, Anytime Fitness, Waxing the City, and The Bar Method, is seeking a Social Media Manager for the Waxing the City team. The role will lead the brand’s organic social media presence and partner closely with the Director of Social Media to help distinguish Waxing the City in the beauty and self-care space. The manager will develop creative strategy and execute daily content across Instagram, TikTok, Pinterest, and Facebook, while planning a potential expansion to YouTube. The position combines creative experimentation with performance analysis and focuses on confidence, self-expression, and a nonjudgmental community. The role covers content strategy and production, social publishing, community management, campaign and partnership development, and channel analytics. The manager will collaborate with the WTC Content marketing manager and teams across Operations, SEO, and CRM/email. The position is based on a hybrid work model for employees at the Boca Raton, Florida; Woodbury, Minnesota; and Seattle, Washington offices, with remote work optional on Fridays and onsite work Monday through Thursday.

Requirements

5–7 years of experience in social media or digital content roles, with proven success building breakthrough brand presences.
Deep knowledge of Instagram, TikTok, Pinterest, Facebook, and YouTube, including best practices and emerging trends.
Strong creative skills in video production, copywriting, and editing for social media.
Proven ability to create content that connects with communities and drives measurable engagement.
Analytical ability to translate data into insights and action.
Experience collaborating cross-functionally.
Comfort working in a fast-paced, continually evolving social media environment.

Nice To Haves

Experience in beauty, self-care, wellness, or service-based brands.
Experience with multi-location or franchise brands.

Responsibilities

Lead creative strategy and execution for Waxing the City’s organic presence on Instagram, TikTok, Pinterest, and Facebook.
Create platform-specific content, including short-form video, graphics, photography, and copy.
Develop ideas for organic social-led campaigns and maintain a cohesive brand voice adapted to platform behaviors.
Partner with the Director of Social Media to evolve brand-level and studio-level content strategies.
Monitor cultural moments, social trends, and platform changes and bring forward ideas to help the brand stand out.
Develop the strategy and business case for expanding onto YouTube, including content pillars, resourcing needs, and success metrics.
Partner with the WTC Content marketing manager on integrated social and blog content packages to expand visibility through SEO, GEO, and AEO.
Ideate, produce, edit, and publish content across social platforms.
Write on-brand copy and headlines optimized for each channel.
Lead creative briefs for shoots, influencer collaborations, and cross-channel content needs.
Manage brand content calendars and ensure timely delivery of assets.
Collaborate with WTC Operations, SEO, and CRM/email teams to support accuracy, consistency, and amplification opportunities.
Oversee community management across brand pages.
Help develop brand-level ambassador and partnership campaigns that maintain cultural relevance and celebrate super fans.
Deliver weekly, monthly, and quarterly performance reports for owned channels.
Translate performance data into insights and recommendations, focusing on non-follower reach and discovery.
Conduct annual channel audits and ongoing optimization reviews.