Social Media Manager - Waxing the City

Purpose Brands•Woodbury, MN

8d•Hybrid

About The Position

Purpose Brands is seeking a Social Media Manager for its Waxing the City team. The role leads the brand’s organic social media presence and partners closely with the Director of Social Media to develop a distinctive presence in the beauty and self-care space. The manager leads creative strategy and day-to-day execution across Instagram, TikTok, Pinterest, and Facebook, and develops a plan to expand the brand onto YouTube. The role combines creative experimentation with analysis of performance data to develop content that builds community, cultural relevance, discovery, and engagement while reflecting the brand’s values of confidence, self-expression, and a nonjudgmental community. The position works with the WTC Content Marketing Manager and teams including Operations, SEO, and CRM/email to coordinate social and blog content, ensure consistency, and amplify content. It also oversees community management and helps develop ambassador and partnership campaigns. The role is based on a hybrid work model for employees at the Boca Raton, Florida; Woodbury, Minnesota; and Seattle, Washington offices, with remote work optional on Fridays and on-site work Monday through Thursday.

Requirements

5–7 years of experience in social media or digital content roles, with proven success building breakthrough brand presences.
Deep knowledge of Instagram, TikTok, Pinterest, Facebook, and YouTube, including best practices and emerging trends.
Strong creative skills in video production, copywriting, and social editing.
Proven ability to create content that connects with communities and drives measurable engagement.
Analytical mindset and experience translating data into insights and action.
Experience collaborating cross-functionally.
Comfort working in a fast-paced, continually evolving social environment.

Nice To Haves

Experience in beauty, self-care, wellness, or service-based brands.
Experience with multi-location or franchise brands.

Responsibilities

Lead creative strategy and execution for Waxing the City’s organic presence on Instagram, TikTok, Pinterest, and Facebook.
Create platform-specific social content, including short-form video, graphics, photography, and copy.
Ideate organic social-led campaigns and maintain a cohesive brand voice while adapting content to platform behaviors.
Partner with the Director of Social Media on brand-level and studio-level content strategies.
Track cultural moments, social trends, and platform changes and develop ideas to help the brand stand out.
Develop the strategy and business case for expanding onto YouTube, including content pillars, resourcing needs, and success metrics.
Partner with the WTC Content Marketing Manager on integrated social and blog content packages that support SEO, GEO, and AEO visibility.
Ideate, produce, edit, and publish content across social platforms.
Write on-brand copy and headlines optimized for each channel.
Lead creative briefs for shoots, influencer collaborations, and cross-channel content needs.
Manage brand content calendars and ensure timely delivery of assets.
Collaborate with Operations, SEO, and CRM/email teams to support accuracy, consistency, and amplification.
Oversee community management across brand pages.
Help develop brand-level ambassador and partnership campaigns.
Deliver weekly, monthly, and quarterly performance reports for owned channels, with insights and recommendations focused on content and strategy, including non-follower reach and discovery.
Conduct annual channel audits and ongoing optimization reviews.