Social Media Manager (CHI)
About The Position
bread & Butter is a full-service communications agency focused on food, drink, and travel. The Social Media Manager manages clients’ online platforms and influencer programming on a daily basis, represents the company, and works alongside the PR, Creative, and Digital Marketing Teams. The role develops social media voices and campaigns that meet client goals, build authentic conversations and relationships, and keep clients current with digital trends. It includes influencer partnerships, community management, campaign development and analysis, and social media content creation. The role is hybrid and office-based, with occasional travel for client visits and planning. Work is generally during standard office hours, though client needs or deadlines may require nights or weekends. The position is sedentary to light work and does not require lifting or moving heavy objects. Applicants must be authorized to work in the United States.
Requirements
- 3–5 years of full-time, post-undergraduate relevant experience in social media management and influencer marketing.
- BA/BS degree or equivalent practical experience.
- Extensive knowledge of Facebook, Twitter, Instagram, TikTok, Pinterest, LinkedIn, YouTube, and other relevant social media networks.
- Experience with creative development, social media analytics tools, and campaign analysis.
- Ability to prioritize and handle multiple projects in a fast-paced environment.
- Ability to peer-edit and self-edit writing quickly and turn around social media posts in real time.
- Sound judgment when responding to consumers and guests in a brand’s voice.
- Must be authorized to work in the United States.
- Located in Washington, D.C. or Park City, Utah.
Nice To Haves
- Agency experience rather than in-house experience.
- Experience launching social campaigns for hotels, restaurants, food personalities, and/or food and beverage CPG brands.
- A passion for building relationships with digital influencers and content creators across Instagram, TikTok, Pinterest, YouTube, and blogs.
- Pop culture acumen.
- Interest in food, drink, travel, restaurants, wine, food products, destinations, and hotels.
Responsibilities
- Manage clients’ online platforms and influencer programming on a daily basis.
- Represent bread & Butter and collaborate with the PR, Creative, and Digital Marketing Teams.
- Craft social media voices and channel brand sentiment to build authentic, relevant, interactive conversations and relationships.
- Develop and strategize creative influencer partnerships and alliances.
- Identify strategic and creative social media collaborations, takeovers, and promotions, and lead their execution.
- Launch social campaigns for clients and analyze campaign performance using social media analytics tools.
- Create and quickly edit social media posts, including responding to consumers and guests in the brand’s voice through daily community management.
- Manage multiple projects and meet deadlines in a fast-paced environment.
Benefits
- Generous paid time off
- Paid sick/personal time
- Birthday off
- Half-day summer Fridays year-round
- Flexible hybrid schedule
- Ability to work from any bread & Butter office when in town
- Medical and dental coverage, including dependents
- Vision, life, disability, and EAP benefits
- Maternity and family planning leave
- 3% 401(k) contribution regardless of participation
- Cell phone reimbursement
- New business bonuses
- Employee referral bonus
- Weekly Wine Wednesdays with the local team
- Training program
- Mentorship program
- Yearly local giveback initiative
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
