Social Media Manager

SANS Institute

36d•$80,000 - $90,000•Remote

About The Position

SANS Institute is seeking a Social Media Manager to join its Marketing - Brand & Communication team. The role owns day-to-day execution of organic social content and channels, with community management, social listening, and crisis escalation at its center. The position also supports digital copywriting, adapting to platform algorithm changes, employee advocacy, regional and affiliated channels, content discoverability, and performance reporting. The work aims to grow brand awareness and qualified reach while supporting course and certification demand among the cybersecurity community. The Social Media Manager creates, tests, monitors, and publishes content across current and emerging social channels and formats; applies SANS brand voice standards; manages conversations and community relationships; and uses social analytics to guide content decisions and demonstrate impact. The role coordinates with campaign, field marketing, content, creative services, product marketing, business unit, and regional teams to deliver campaigns and support global and regional channels. It also keeps up with social and digital marketing trends and supports SEO, AEO, and GEO discoverability efforts related to organic social content.

Requirements

Bachelor’s degree (B.A.); a Marketing emphasis is preferred.
3–5 years of proven experience in organic social media marketing, content development, and campaign management, including strategic community engagement and social listening.
Strong understanding of native content formats across platforms, such as polls, document and carousel posts, Reels, and Shorts, and how format choices affect reach and engagement.
Aptitude for customer care, corporate communications, collaboration, and community building.
Ability to translate social listening insights into actionable recommendations for content, campaigns, or crisis response.
Experience reporting on social media KPIs and communicating performance insights to senior stakeholders.
Demonstrated success developing and executing communications strategies and messaging across Facebook, Instagram, LinkedIn, TikTok, X, YouTube, and Reddit.
Unrestricted authorization to work in the United States; visa sponsorship is not available.

Nice To Haves

Excellent understanding of social trends, community, reporting, and organic tactics.
Experience building, executing, and scaling social-first marketing programs.
Experience turning social data and insights into actionable strategies that inform business goals.
Strong presentation and interpersonal skills.
Direct experience using social media management tools such as Sprout Social and Buffer.
Experience with Asana or similar project management tools for content calendars and task tracking.
Familiarity with employee advocacy platforms such as Sociabble.
Familiarity with AI tools for streamlining content creation, scheduling, and reporting workflows.
Experience using web analytics tools, particularly Google Analytics and Tableau.
Excellent verbal and written communication skills.
Specific experience in B2B and cybersecurity products or services is preferred.
Creative problem-solving skills and comfort initiating new ideas and strategies.
A start-up mentality, high sense of urgency, and ability to work with multiple team members to align and meet goals.
Proactive, forward-thinking, collaborative, cross-functional team approach, with the ability to multitask and gather input from multiple professionals.

Responsibilities

Create, test, and monitor organic social media content across current and emerging SANS channels and formats, including Facebook, Instagram, LinkedIn, TikTok, X, YouTube, and Reddit, to promote courses and certifications, increase awareness, and grow the follower base.
Apply SANS content and brand voice standards consistently across managed channels.
Own community management across SANS social channels, including responding to inquiries, moderating conversations, and building community relationships.
Conduct social listening to deepen engagement and trust with target audiences and the broader security community.
Optimize and measure channel performance through social analytics and reporting; identify effective content, guide content decisions, and communicate impact to stakeholders.
Manage the day-to-day posting cadence on SANS social media channels.
Produce and manage employee advocacy content through Sociabble, including first-person copy, content calendars, and faculty and employee adoption efforts.
Work with B2C and B2B Campaign and Field Marketing managers to deploy and manage regional and sub-regional social media campaigns.
Support global and regional affiliated brand channel management in coordination with relevant business units and geographic teams.
Support launches and ongoing management of dedicated country and regional channels, including content calendar coordination with field marketing and campaign managers.
Monitor social media technologies and digital marketing trends and implement relevant developments in social activities.
Support content discoverability efforts (SEO, AEO, and GEO) related to organic social content.
Work with Content, Creative Services, and Product Marketing teams to develop engaging social media content and analyze its success.
Perform other related duties as assigned.

Benefits

Competitive base salary and bonus opportunities.
401(k) plan with company match.
Medical, dental, and vision plans.
Company-provided short-term disability; optional long-term disability and supplemental life and AD&D insurance for employees and dependents.
Voluntary benefits, including accident insurance and identity theft protection.
Fitness and wellness programs.
Company-paid employee assistance program (EAP).
Generous paid time off, including volunteer time.
Professional development and SANS training opportunities.
Primarily remote work environment and flexibility.