Social Media Manager, X

PragerU•Los Angeles, CA

6d•$75,000 - $95,000•Onsite

About The Position

PragerU is seeking a Social Media Manager to lead its presence on X, from strategy through daily execution. The role focuses on growing the account and audience, promoting video content and the organization’s perspective, driving website traffic and email sign-ups, and converting audiences into regular viewers and supporters. The manager will create compelling posts, engage in online conversations, identify timely opportunities in news and culture, and use performance data to improve content and strategy. The position is based on-site in Los Angeles, California. The salary target is $75,000–$95,000+, with final compensation dependent on factors including experience, expertise, and market data. The role is eligible for an annual bonus based on personal and company performance, as well as a benefits package.

Requirements

3–5 years of experience in social media management, including demonstrated success managing and growing an X account for a brand, organization, or public figure.
Strong understanding of X, including platform trends, audience engagement, content strategy, and growth best practices.
Excellent copywriting skills, with the ability to craft posts that capture attention, spark conversation, and drive action.
Experience representing a brand in online conversations while maintaining a clear, consistent voice and exercising sound judgment.
Creative ability to identify compelling angles in existing content and make it relevant and engaging for X audiences.
Data-driven mindset and experience analyzing performance metrics, optimizing content, and developing strategies to increase video views, website traffic, and email sign-ups.
Strong awareness of current events, news, and cultural trends, along with an understanding of PragerU’s perspective.
Proactive self-starter who takes initiative, identifies timely opportunities, follows through, and manages multiple priorities.
Strong alignment with PragerU’s mission and values, with genuine enthusiasm for its content and audience.

Responsibilities

Own PragerU’s presence on X, including strategy, publishing, engagement, and account growth.
Develop strategies to increase video views, drive website traffic, generate email sign-ups, and convert audiences into regular viewers and supporters.
Craft compelling posts that present content and perspective in fresh ways, encourage sharing and conversation, and attract new audiences.
Start and shape conversations through posts, replies, and quote posts, using sound judgment about when to engage.
Monitor news, cultural moments, and trending discussions to identify timely opportunities to share relevant content and perspectives.
Track performance and test messaging, calls to action, and posting strategies to improve results.
Create original content and collaborate with creators to make existing content more compelling for X audiences.
Provide posting coverage on other social platforms as needed.