Social Media Manager, X

PragerU•Los Angeles, CA

5d•Onsite

About The Position

PragerU is seeking a Social Media Manager to lead its presence on X, from strategy through daily execution. The role focuses on growing the account, increasing video views, driving website traffic and email sign-ups, and converting audiences into regular viewers and supporters. The manager will create compelling posts, guide conversations, identify timely opportunities in news and cultural trends, and use performance data to improve results. The position is based on-site in Los Angeles, California, and may include posting coverage on other social platforms as needed. PragerU promotes American values through educational videos and digital media. The organization describes itself as the largest conservative media organization of its kind and says its videos reach hundreds of millions of people each year. The role calls for a proactive, creative social media professional who is aligned with PragerU’s mission and values.

Requirements

3–5 years of experience in social media management.
Demonstrated success managing and growing an X account for a brand, organization, or public figure.
Strong understanding of X, including platform trends, audience engagement, content strategy, and growth best practices.
Excellent copywriting skills, including the ability to capture attention, spark conversation, and drive action.
Experience representing a brand in online conversations while maintaining a clear, consistent voice and exercising sound judgment.
Creative ability to identify compelling angles in existing content and make it relevant and engaging for audiences on X.
Experience analyzing performance metrics, optimizing content, and developing strategies to increase video views, website traffic, and email sign-ups.
Strong awareness of current events, news, and cultural trends, along with an understanding of PragerU’s perspective.
Proactive self-starter who takes initiative, identifies timely opportunities, follows through, and manages multiple priorities.
Strong alignment with PragerU’s mission and values, with genuine enthusiasm for its content and audience.

Responsibilities

Own PragerU’s presence on X, including strategy, publishing, engagement, and account growth.
Develop strategies to increase video views, drive website traffic, generate email sign-ups, and convert audiences into regular viewers and supporters.
Write compelling posts that present PragerU content and perspectives in fresh ways, encourage sharing and conversation, and attract new audiences.
Start and shape conversations through posts, replies, and quote posts, using sound judgment about when to engage and when to move on.
Monitor news, cultural moments, and trending discussions to identify timely opportunities for relevant content and perspectives.
Track performance and test messaging, calls to action, and posting strategies to improve results.
Create original content and collaborate with creators to make existing content more compelling for audiences on X.
Provide posting coverage on other social platforms as needed.