Social Media Manager, X

Creatify Lab Inc • Mountain View, CA

5d • $100,000 - $200,000 • Onsite

About The Position

Creatify is hiring an AI-native Social Media Manager to own its X presence and create content for the account. The role serves a consumer audience of creators, marketers, founders, and everyday users discovering AI tools on social media. The manager will set strategy and execute it, publishing original content and engaging with the community. X is the primary channel, with successful content adapted for LinkedIn, TikTok, Instagram, YouTube Shorts, Reddit, and emerging channels. This is a high-ownership, high-visibility, full-time, in-person position based in Mountain View, California, or San Francisco, California.

Requirements

• At least 1 year of experience running social media for a consumer (B2C) brand, creator, or personal audience, with meaningful hands-on X experience; B2B-only or enterprise marketing backgrounds are not a fit.
• A strong personal X presence with posts, threads, or videos demonstrating the ability to write, create engaging hooks, and grow an audience.
• Daily use of AI tools in a creative workflow, active use of products like Creatify, and familiarity with how leading AI companies handle launches and social communities.
• Daily activity on X and other consumer channels, with native understanding of X culture, its algorithm, and meme language.
• Outgoing, energized by public interaction, and comfortable replying, debating, hosting, building relationships, and serving as a visible face of the brand.
• Fast, effective writing in a human voice that can be sharp, funny when appropriate, and not corporate.
• Ability to work at a fast pace with high daily output, real-time responsiveness, and ownership without needing close management.
• Strong editorial judgment about when to engage, stay quiet, or take a swing.

Nice To Haves

• Experience growing an X account from a small audience to a significant one, with results to show.
• Posts or videos that have gone viral, with an ability to explain why they worked.
• Native short-form video creation for TikTok, Reels, or Shorts.
• Experience at a high-growth AI or consumer startup.

Responsibilities

• Define and drive Creatify's X strategy, including content pillars, posting cadence, engagement approach, and growth tactics; publish daily posts, threads, replies, reposts, and quote posts.
• Monitor trends, launches, and cultural moments in real time, and engage with creators, users, and industry voices authentically.
• Create original content, including short-form video, memes, demos, and hot takes, and appear on camera when appropriate.
• Partner with product, design, and marketing to turn launches, features, and milestones into shareable moments on X.
• Identify and build relationships with creators, influencers, and advocates in the AI, video, and creator-economy space.
• Adapt winning content and build Creatify's presence across LinkedIn, TikTok, Instagram Reels, YouTube Shorts, Reddit, and emerging channels.
• Track growth, engagement, and signups driven; report findings and use performance data to refine content.
• Continuously test formats, hooks, and AI tools, then scale what resonates.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed