Social Media Manager, NT Tech
About The Position
The Social Media Manager, NT Tech, owns and grows NinjaTrader Tech’s social presence, with a focus on its Prop business. This is a senior individual contributor role responsible for strategy and measurable results, working day-to-day with the Social Media team and reporting to the Sr. Manager, Content Marketing. The role owns social strategy and content across NinjaTrader Prop and Ecosystem business accounts on X/Twitter, Instagram, TikTok, LinkedIn, YouTube, and Facebook. It manages content roadmaps and calendars, develops a consistent company-approved brand voice and visual identity, creates social assets, coordinates campaigns and product launches, and adapts long-form video into short-form content. The manager also oversees influencer and agency coordination, community management, cross-functional initiatives, performance analysis, and processes for regulatory and brand compliance. The position is based in Chicago, Illinois, and is not open to remote candidates. Chicago-based employees follow a hybrid schedule, working in the office Tuesday through Thursday and remotely on Mondays and Fridays, with additional flex remote days and office-optional weeks.
Requirements
- Bachelor’s degree in marketing, communications, journalism, or a related field, or equivalent hands-on experience.
- At least 6 years of related experience in social media, content creation, or digital marketing (agency or in-house), or at least 4 years with a master’s degree.
- Demonstrated end-to-end ownership of a major social or content program, including setting strategy, managing a roadmap, and delivering measurable results.
- Proven track record growing social media for a financial brand, media company, or creator.
- Deep knowledge of the futures, prop trading, or crypto space, including its audiences, communities, and culture.
- Experience building and leading community management programs, owning a brand’s community strategy, and representing a brand voice publicly.
- Ability to work in a fast-moving content environment, with deep understanding of short-form video and X content ecosystems.
- Strong graphic design skills, including independently and collaboratively turning briefs into compelling visuals; comfort with video-editing software such as Adobe Premiere or similar.
- Experience with Sprout Social, Adobe Creative Suite, Canva, and project-management tools such as Jira, ClickUp, or Monday.com.
- Experience using AI tools in a marketing workflow; Claude and ChatGPT are preferred for ideation, copywriting, research, or asset creation.
- Experience adapting long-form content into short-form, social-first formats by identifying hooks and focusing on what matters.
- Fluency in meme culture and internet humor, with the ability to use it strategically.
- Strong writing skills, including concise and engaging captions, adapting tone across platforms and audiences, and communicating recommendations clearly in writing and meetings.
- Strong organization and experience managing vendors, agencies, or contractors alongside multiple content and cross-functional workstreams.
- Ability to align stakeholders in content, product, and growth without formal authority, including at Manager and Director levels.
Nice To Haves
- Comfort on camera for short-form video content such as TikTok and Reels.
- Basic familiarity with paid social and how organic and paid social work together.
- Familiarity with Social SEO, including optimizing captions, hashtags, and scripts to improve discoverability on TikTok, YouTube, and other platforms.
Responsibilities
- Own the social strategy for NinjaTrader Prop and Ecosystem business accounts across X/Twitter, Instagram, TikTok, LinkedIn, YouTube, and Facebook; ideate, create, and publish content.
- Manage the Prop social content roadmap and calendar from concept through publication.
- Develop and maintain a company-approved, social-first brand voice and visual identity, adapting content natively for each platform.
- Monitor platform algorithm changes, trending formats, and emerging channels to maximize reach and engagement.
- Design social assets, coordinate with creative team members and designers on additional assets, and oversee campaign and product-launch copywriting, captions, and asset coordination.
- Manage relationships with influencers, creators, and agency partners for post scheduling and asset sharing.
- Support the Video Producer on Prop projects by repurposing long-form video into short-form clips for TikTok, Reels, and YouTube Shorts, and writing captions, subtitles, and on-screen text.
- Own community management across NinjaTrader brand accounts by setting guidelines, response standards, and escalation paths; direct responses to comments, DMs, mentions, and tags; build community engagement; and monitor brand mentions and sentiment.
- Lead cross-functional initiatives with content, product, and growth teams, representing social media in forums and advising business units and Manager- and Director-level stakeholders.
- Track and analyze channel performance, turn insights into recommendations and business cases, and influence content strategy, resourcing, and budget decisions.
- Design and document processes to ensure published content meets regulatory and brand standards.
Benefits
- 401(k) plan with a company match of up to 3.5% of employee contributions.
- Annual paid time off allowance accruing at 18 days per year.
- Seven paid holidays annually, plus five conditional holidays annually.
- One service day annually.
- Paid parental bonding leave.
- Health, vision, and dental coverage.
- Life and disability insurance covered 100% by NinjaTrader.
- Annual target bonus based on individual performance (50%) and company/team performance (50%).
- 20 additional flex remote days annually for Chicago-based employees.
- Six company-wide office-optional weeks tied to major holidays.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
