Social Media Manager

Genesis Health Clubs•Wichita, KS

12d

About The Position

Genesis Health Clubs is seeking a creative, organized, and results-driven Social Media Manager to grow its online presence and bring the Genesis community to life. The role oversees corporate social media accounts, manages influencer marketing campaigns, and works with more than 90 clubs to strengthen their local social channels. The position connects social media activity to brand awareness, club visits, and membership growth. The Social Media Manager develops and executes content strategies across Facebook, Instagram, TikTok, YouTube, and Google Business Profiles; manages corporate content planning and publishing; and collaborates with videographers, designers, and marketing colleagues. The role also provides guidance and support to local clubs, manages online community interactions, coordinates influencer campaigns, and measures and reports on results. The successful candidate has professional social media management experience, strong writing and content creation skills, and the ability to manage multiple campaigns and locations. The role calls for sound judgment in responding to public feedback, effective collaboration with corporate and club-level teams, and a focus on improving audience engagement and measurable business outcomes.

Requirements

Three or more years of professional social media management experience.
Hands-on experience managing Facebook, Instagram, Google Business Profiles, TikTok, and YouTube.
A portfolio demonstrating strong content creation, audience engagement, and measurable results.
Experience planning and managing influencer marketing campaigns.
Excellent writing skills and the ability to adapt content to different platforms and audiences.
Strong understanding of short-form video, social media analytics, and community management.
Experience with social media scheduling, reporting, and content creation tools.
Strong organizational skills and the ability to manage multiple campaigns, locations, and deadlines.
Sound judgment when responding to public feedback and sensitive concerns.
Ability to work in a fast-paced environment and collaborate with corporate and club-level teams.

Nice To Haves

Experience with a multi-location, fitness, hospitality, or lifestyle brand.
Experience supporting social media across multiple locations.
Experience creating and editing short-form video.
Experience managing Google reviews and local business profiles.
Experience using tracking links, referral codes, or CRM tools to measure leads generated through social media.
A passion for fitness, wellness, and building community.

Responsibilities

Develop and execute a social media strategy across Facebook, Instagram, TikTok, YouTube, and Google Business Profiles.
Manage the corporate content calendar, including planning, copywriting, scheduling, and publishing.
Collaborate with the videographer, designers, and marketing team to create engaging, platform-specific videos, photos, Reels, Stories, and other content.
Highlight member stories, club amenities, fitness expertise, team members, promotions, and community events.
Monitor trends and identify opportunities that fit the Genesis brand.
Work with all 90+ clubs to improve local social media while maintaining consistent brand voice and visual identity.
Provide local teams with content calendars, templates, posting guidelines, training, and campaign support.
Coordinate local content submissions and identify stories to share across the organization.
Help clubs keep social channels and Google Business Profiles accurate, active, and engaging.
Monitor and respond to comments, direct messages, reviews, and mentions in a timely, professional, and personable manner.
Build conversations that help members and prospective members feel connected to Genesis.
Coordinate with club teams and customer service to address questions and escalate concerns.
Connect membership inquiries with the appropriate club or sales team.
Identify and build relationships with relevant fitness, lifestyle, and community influencers.
Manage influencer outreach, campaign briefs, deliverables, timelines, and content approvals.
Coordinate club visits, collaborations, and ambassador opportunities.
Track influencer campaign performance, referral traffic, leads, and other measurable results.
Track engagement, reach, video views, audience growth, website traffic, and membership inquiries.
Provide concise reports describing performance, areas for improvement, and recommended next steps.
Test content formats, messaging, and posting strategies to improve results.
Partner with digital marketing to identify strong organic content for paid promotion.