Social Media Manager

PracticeTek

6h • $85,000 - $120,000 • Hybrid

About The Position

PracticeTek is seeking a leading-edge Social Media Manager to join our team. This role will lead Social Media strategy and execution for the PracticeTek brand portfolio, stand out as a content creator, and drive meaningful engagement and conversions with our target audiences. This is an onsite or remote position.

Requirements

• Bachelor's degree in an applicable discipline
• 5+ years of experience in social media marketing and content creation
• Effective track record of delivering video content, customer stories, and social proof through social channels
• Excellent project management and organizational skills, with a proven ability to juggle multiple projects and manage competing priorities and tight deadlines.
• Strong interpersonal skills, including the ability to interact with leaders and highly intellectual thinkers

Nice To Haves

• Experience with Sprout Social is a plus
• B2B SaaS experience is preferred
• Asana Project Management experience is a plus

Responsibilities

• Develop and execute PracticeTek’s social media strategy across multiple brands, platforms, and audiences to drive awareness, engagement, and revenue growth.
• Lead social media and community marketing programs, creating innovative content and campaigns that strengthen brand presence and customer engagement.
• Build and scale a best-in-class influencer and creator marketing program that positions PracticeTek solutions as the preferred choice among leading voices across healthcare specialties.
• Establish scalable systems and processes to identify, recruit, manage, and amplify influencer, creator, and customer-generated content.
• Execute platform-specific content strategies that align messaging, format, voice, and publishing cadence with audience behavior and engagement trends.
• Develop a distinctive and recognizable social brand voice that reflects the innovation, expertise, and leadership of PracticeTek and its portfolio brands.
• Engage directly with customers, prospects, influencers, and industry communities across social channels to foster authentic relationships and strengthen brand affinity.
• Design and launch creative campaigns, contests, community activations, and social-first initiatives that increase engagement, lead generation, and market visibility.
• Partner closely with Product, Marketing, Sales, and other business units, to amplify product launches, company initiatives, and strategic priorities through impactful social storytelling.
• Measure, analyze, and optimize social performance against key business metrics, including engagement, audience growth, MQLs, SQLs, and MRR, while continuously testing new formats, technologies, and AI-powered workflows to improve results.

Benefits

• Comprehensive health, dental, and vision coverage options
• Wellness benefits that support lifestyle, behavioral health, and overall wellbeing
• Flexible paid time off, sick time, and 10 company-paid holidays
• 401(k) plan with company match
• Culture Committee driving initiatives that spark connection, fun, and belonging
• A workplace powered by innovation, collaboration, and energy every day

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level